For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire team. Recently, we reached consensus that Imagine is, first and foremost, a communications company. That is the concept that ties all of our offerings together, the one constant that keeps us ahead of the market.
And so it is with great fanfare (insert virtual sound effect here) that Imagine Marketing is now Imagine Communications. This is not a decision we came to lightly. After all, we’ve spent the last 11 years building brand equity for our previous name and logo. A lot of strategic thinking, relationship-building and plain old hard work went into that effort. We certainly don’t want to lose any of the credibility we’ve so painstakingly established. Still, the new name is a more accurate reflection of our true identity. Think of it as an evolution, not a change. This will become clear as you take a look at the services we offer:
· Strategic Business Planning
· Graphic Design
· Media Relations
· Social Media Development and Management
· Media Buying
· Government Affairs/Lobbying
· Video Production
· Event Planning and Coordination
I threw the “more” in there because I’m sure I left something out. Or maybe it means that there’s “more to come.” Either way, I felt we needed a loophole.
If you had reviewed our list from just three or four years ago, it would have looked entirely different (and shorter). The newer additions are a response to the economy, the marketplace and to our own emerging skills and interests. And we’re surprisingly good at all of them (if I may brag a bit), thanks to a team of dedicated, enthusiastic individuals who never settle for less. If you know any or all of us, I hope you’ll agree that we’re a good group to work with. Results-driven and fun at the same time.
I believe our new name and logo communicate all of that. A little bit corporate, a little bit entrepreneurial, but still capturing that intangible “stuff” that makes us who we are.
I wonder if we can get Donny and Marie to sing our new theme song.
Brian Rouff serves as managing partner for Imagine Communications. Despite his Donny and Marie reference, he likes to think he keeps up-to-date on current industry trends. Email Brian at his new email address: brouff@WeAreImagine.com.