Q: Nobody advertises anymore, it’s all on Facebook. Why should I advertise via traditional routes such as TV or radio?
A: If your customers don’t know who you are, how will they find you on Facebook? Nowadays, business owners, especially new owners, want to discount the value of traditional media. The truth is, though, it still works. People still watch TV and they still drive their cars. For a campaign to be successful, you need to factor in all channels of communication.
Q: Where should I advertise?
A: There are many factors to take into consideration when choosing where to advertise. Who are you trying to reach? What do you want to tell them? What action do you want to happen as a result of your advertising? How much money do you have to spend? There is no silver bullet, but taking all of this information into consideration allows us to develop a strategy that will create results.
Q: I don’t have a big budget. Can I do outdoor advertising (billboards and such)?
A: There is always a way to work with your budget when it comes to advertising. The secret is simply knowing which options are available to you, like posters (smaller, city boards) or digital billboards.