During the last year, I’ve been an active participant and friend to two wedding parties. Other than the month they occurred and a couple minor details, the one thing they had in common was Murphy’s Law: “If anything can go wrong, it will.”
On the contrary, I’ve never seen calmer brides. It was in their plan things would inevitably go wrong and the people they had around them were empowered to just fix it. No matter what it was. On the day of her wedding, the last thing a bride wants is to be told something is going wrong (unless it’s something she can fix). I think this is the true reason for bridesmaids – they’re body guards. Protect the dress.
On the other hand, it’s a brilliant marketing and business model. The client is the bride. And although there are times they are included in the things-that-could-go-wrong meeting, it is our job, as their bridesmaids, to protect them from the little things that happen and to help them plan for everything possible – and a few of the impossible.
It’s our jobs as marketing professionals to prepare our clients for almost everything – almost. There is no way to predict the mysteries in life. If we could, we’d be the hottest marketing firm on the planet (although we think we are anyway). But since the last time I checked the storage closet we are fresh out of crystal balls, we have to go with what we know.
The best thing my bride friends did was prepare their bridesmaids and other helpers around them for what could happen. They knew nothing catastrophic would likely go wrong, but there are little things that often can’t be helped. And they knew it.
Knowing was half the battle.
Clients who are flexible and allow things to be solved and roll off their backs are like having the world’s best bride. Calm. Collected. Trusting.
No event is ever flawless and most of the time, not every single person in the room is going to be completely happy. Weddings, like marketing professionals, aren’t ever perfect. But if we’re good at what we do, and prepare our clients for the aisle ahead, it makes the perfect occasion.
Tiffannie Bond is a media relations specialist at Imagine Marketing.
Contact Tiffannie at email@example.com