Client: A&B Field Services
In 2017, John and Gwen Harvey approached Imagine with a need for direction for their company website. A&B Field Services was a well-established company and had functioned with a self-made, unbranded website for several years. Their business model relies on hiring independent contractors, and the generic website had become an obstacle in finding qualified potential contractors.
We started with a branding exercise and developed three logo options for the client’s review. The client felt especially drawn to one version. We made some changes based on the client’s feedback and landed on the existing logo.
From there, we reviewed all current web content and recreated it with a stronger professional voice. The new site came next. Taking a lead from the new logo, we made the site clean, simple and easy to navigate.
John and Gwen initially came to us for what they thought was going to be a normal business transaction, Instead, they found a new, invigorated voice and direction for their company.