Date: December 2016
Clairvoyix’s marketing database product helps its clients achieve their maximum potential and real return on investment (ROI). The company has put considerable effort into designing its marketing automation application technology platform. When Clairvoyix asked us to redesign its logo, we thought it was natural to combine the technology element with ROI. To go along with the technology theme, Clairvoyix requested some movement in the logo as well. We designed gears that work together and symbolize the different services Clairvoyix provides. One of the gears has a happy face, representing the satisfaction of the client. We then emphasized the ROI within the Clairvoyix name. Once the client was pleased with the static version of the logo, we animated it.