Date: January 2017
CUPZ is a café and pastry shop in Las Vegas that is part of the ZiKiZ family. We needed to create a logo that developed CUPZ as its own entity while paying homage to ZiKiZ. The colors used are reflective of the products sold but the swirl in the coffee cup is the same swirl used in the ZiKiZ logo. That detail ties the two brands together while allowing them to have their own brand identity.