Client: Friends Forever Counseling
Date: August 2016
In 2012 a longtime friend of Imagine approached our firm about developing a logo for her new role as a counselor focusing on cat behavior, pet grief and pet adoption. Imagine was tasked with naming her company and developing an inviting, kind and professional brand. After many hours of brainstorming and twisting the word “friend,” we landed on Friends Forever Counseling. The next step was to find a way to communicate the owner’s cat-centric direction without alienating other animal owners entirely. We are proud of the brand solution and subsequent website that followed.