Client: Lisa Clarity Yoga
Date: March 2017
Lisa Claridy is a yoga teacher who wanted a logo that reflected her style and gentle approach to yoga. Luckily, Lisa’s last name is a double entendre that worked in association with yoga.
Lisa specializes in teaching seniors, yin yoga, yoga for scoliosis and meditation. In our research, we found it is typical to use a yoga pose in yoga logos, but we felt that many of the poses created a barrier because they were hard poses for most people to do. Instead, we used the lotus flower and gave it a very delicate, gentle look which, combined with the jewel tone colors, is elegant, like Lisa.