Client: Simple Computer Repair
Date: August 2013
Category: Public Relations
When a client has a unique business model, it makes our jobs much easier, especially on the PR side where having a newsworthy angle is key. Simple Computer Repair is a case in point. Their three simple core values differentiate them from their big box store competitors:
In addition, their customers never have to worry about hourly billing or hidden fees. If Simple Computer Repair doesn’t perform the repair to their customer’s satisfaction, there’s no charge.
The feature press release we wrote for them earned a prominent spot on the front page of the Las Vegas Review-Journal’s business section. In the months that followed, Simple Computer Repair founder Jim Brock told us that no fewer than 40 new customers walked in holding the article. In his more than three decades as a serial entrepreneur, he had never experienced that kind of response before.
While we can’t guarantee that type of overwhelming success every time, Imagine’s PR professionals definitely know how to tip the odds in our clients’ favor.