Client: Simple Computer Repair
Date: August 2016
At Imagine Communications, we often do our best work for clients with unique business models. Simple Computer Repair fits that bill nicely. Their three simple core values do a great job of differentiating them from their big box store competition:
In addition, their customers never have to worry about hourly billing or hidden fees. If Simple Computer Repair can’t or doesn’t perform the repair to their customer’s satisfaction, there’s no charge.
The innovative Simple Computer Repair formula has enabled it to successfully franchise its operations into several states, including Colorado, Michigan, New York and many more, primarily by exhibiting at franchising trade shows. Owner Jim Brock needed an entertaining and captivating way to attract potential franchisees to his booth while explaining the Simple Computer Repair “recipe” in less than four minutes.
We accomplished this with an animated video that told the SCR story, along with a subtle sales pitch that streamlined the entire process and set the stage for a follow-up meeting. Brock subsequently told us that the cartoon feature is one of the most effective sales tools he’s ever used, ensuring consistency of messaging no matter who is manning the booth.