Date: August 2016
Transmosis is an organization founded by Silicon Valley Technology Entrepreneurs dedicated to the research and application of technology to strengthen the American workforce. Transmosis enables companies to build a pipeline of skilled labor by helping individuals address education gaps through state and federal training dollars. Transmosis partnered with the City of Henderson to open a new information technology training program leading to full-time STEM jobs. Imagine’s job was two-fold: to sell the program to potential employers and to garner recruits for the training program. Imagine created two animation videos that delivered the messages to the two different audiences. The animations were used on the recruitment website. The original animation videos were several minutes long and then were edited to 15 second versions that could be used as video pre-roll for digital advertising.