Vintage Marketing: “I’m going to Disneyland!”
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think…
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My most memorable cup of coffee
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and…
Time travel with Halloween buckets
I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid,…
Web World Vocabulary 101
An online presence is an absolute necessity these days, but entering the web world can feel like learning a new language. Keeping up with continuously evolving technology, new terminology and…
Vintage marketing: You got chocolate in my peanut butter
Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in…
Have you ever seen the turquoise arches and craved a hamburger?
My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the…
Lost in translation
Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing…
Logo legacies: Meatballs and worms in space!
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer…
Communication composers
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our…
The honor of doing meaningful work
Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an…