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The medium is (still) the message

imagine2017
Brian Rouff, Communication
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Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F.…
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You don’t have to be a grammar nerd to spell it right

imagine2017
Business Tips & Lessons, Tiffannie Bond
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Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling…
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Podcasts: Still a wild card, but a useful one to have in your deck

imagine2017
Celestia Ward, Podcasts, Public Relations
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The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped…
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Creating our 2020 holiday card: Dissecting the creative process

imagine2017
Celestia Ward, Creativity in Business, Imagine Communications
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Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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Imagine Inspirations

imagine2017
Business Tips & Lessons, Imagine Communications
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Working in a creative industry gives us the unlimited opportunity to explore ideas and strategies for our clients. But we can also fall into a rut and feel uninspired at times, so we asked Imagine team members to share where they go to for inspiration. Answers ran the gamut and were shared on our social…
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Celebrating National Small Business Week

imagine2017
Celestia Ward, Imagine Communications
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For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos…
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Do you really need a website?

imagine2017
Nadia Zerka, Websites
Short answer: yes. Long answer: yes, you really do. If I had a dollar for every time I heard a variation of the phrase “I don’t have a website, I just use Facebook,” and another dollar for every time I was looking for a business online and got directed to their Facebook page instead of…
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