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Moving Language into the Future

November 17, 2021

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Amanda Farrar, Communication, Copywriting

Amanda Farrar, Communication, Copywr, old phrases

As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright abusive such as “Spare the rod and spoil the child” or “In a coon’s age” have become relevant only to trivia games (the expression “in…

Tone is Body Language

October 18, 2021

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Account Managment, Bobby Long, Lessons Learned

account management, Bobby Long, Body Language, client services, customer service, Lessons Learned, phones, sales, Sports, Tone

I used to talk on the phone A LOT! Like a lot, a lot. It was my job. I used to work in sports, and it was my responsibility to sell tickets. From giant 1,200-person group outings to season tickets to suites to single tickets. I sold everything. At one point in my career, I…

Welcome, Montana!

September 23, 2021

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Imagine Communications, Montana Black

artist, design and development, Montana Black, New hire, production artist

Last month, local artist Montana Black officially joined our Design and Development team. Meet the newest member of the Imagine family and get to know her in the Q&A below! What’s your hometown? I was born and raised in Las Vegas. What is your official title? Production Artist What duties will you perform in your…

WWTLD: What Would Ted Lasso Do?

September 14, 2021

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Creativity in Business, Lessons Learned, Tiffannie Bond

Creativity in business, Lessons Learned, Ted Lasso, Tiffanie Bond

It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being…

How does grape soda communicate?

June 8, 2021

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Branding, Celestia Ward, Graphic Design

advertising, branding, Celestia Ward, graphic design, marketing

This meme crossed my social media path a few weeks ago, asking me which brand of grape soda I preferred. Purple cans, grape soda, they’re all the same, right? No way! For every respondent, the memory of syrupy purple goodness elicited by the image of these cans brought up childhood memories and elicited a variety…

Management: It actually is rocket science

June 3, 2021

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Alex Raffi, Business Tips & Lessons

Business, Business hacks, Company culture, Hard work, leadership, management, Success, teamwork

I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often…

Fonts matter

May 24, 2021

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Tiffannie Bond

I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t…

Five ways owners of small business can stay motivated

April 30, 2021

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Alex Raffi, Business Tips & Lessons, customer service

business advice, customer service, motivation, tips

Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation…

Writing content is not an act, it’s a lifestyle

April 19, 2021

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Alex Raffi, Copywriting, Marketing

Humility is a good value for a content developer. If you don’t have a curiosity about people, whatever empathy you claim will be false and probably devolve into some arrogant claims that will be immediately seen as an attempt to manipulate or insult the consumer’s intellect. But genuine empathy is rooted in humility and the…

picture of a podcast studio with microphones, sound mixer and laptop

The medium is (still) the message

April 13, 2021

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Brian Rouff, Communication

Brian Rouff, Communication, Imagine Communications, McLuhan, the medium is the message

Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F.…

Moving Language into the Future

Tone is Body Language

Welcome, Montana!

WWTLD: What Would Ted Lasso Do?

How does grape soda communicate?

Management: It actually is rocket science

Fonts matter

Five ways owners of small business can stay motivated

Writing content is not an act, it’s a lifestyle

The medium is (still) the message

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