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Management: It actually is rocket science

imagine2017
Alex Raffi, Business Tips & Lessons
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I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often…
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Fonts matter

imagine2017
Tiffannie Bond
I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t…
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Five ways owners of small business can stay motivated

imagine2017
Alex Raffi, Business Tips & Lessons, customer service
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Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation…
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picture of a podcast studio with microphones, sound mixer and laptop

The medium is (still) the message

imagine2017
Brian Rouff, Communication
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Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F.…
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You don’t have to be a grammar nerd to spell it right

imagine2017
Business Tips & Lessons, Tiffannie Bond
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Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling…
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Podcasts: Still a wild card, but a useful one to have in your deck

imagine2017
Celestia Ward, Podcasts, Public Relations
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The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped…
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Creating our 2020 holiday card: Dissecting the creative process

imagine2017
Celestia Ward, Creativity in Business, Imagine Communications
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Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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