What’s a press release?
A press release is a concise document containing newsworthy information, sent out by a person or organization to members of…
Blog
Marketing and Making Friends
Marketing is the act of promoting, and/or selling products and/or services and refers to any actions a company takes to…
Safely navigating the publishing jungle
When people strongly desire a particular creative outcome, they often fall victim to scammers willing to take full advantage of…
Is simple really better?
“The man who has begun to live more seriously within begins to live more simply without.” –Ernest Hemingway As someone…
What is AP Style, and why do we use it?
First, what is style? A style guide refers to the long list of grammar and punctuation rules to keep one’s…
A giant stolen (and recovered!) spoonful of smart PR
In the “bizarre news” roundup, you may have seen that last week a 15-foot-tall red spoon was stolen from the…
From Imagine’s replay booth: our favorite Super Bowl ads
For the past decade, the Imagine staff has gathered the day after the Super Bowl to talk about the best…
Vintage Marketing: “I’m going to Disneyland!”
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad…
My most memorable cup of coffee
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence…
Time travel with Halloween buckets
I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up…