Vintage marketing: You got chocolate in my peanut butter
Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in…
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Have you ever seen the turquoise arches and craved a hamburger?
My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the…
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Lost in translation
Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing…
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Logo legacies: Meatballs and worms in space!
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer…
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Communication composers
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our…
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The honor of doing meaningful work
Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an…
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There’s more than one “I” in Imagine
If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated…
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What I’ve learned from those who claim to be uncreative
I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that…
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Why should you hire a union-friendly marketing firm?
It’s a great day at the union — business is good and new initiatives are beginning to take shape. From the small stories happening in communities across the country to…
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Are you ready for some football … commercials?!
Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed…
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