Avoiding wolves in the award forest
There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche…
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The Imagine Communications logo…reconstructed!
Earlier this year, the Imagine Communications team was tasked with an art project centered around the Imagine Communications logo. Each team member created their own interpretation of the logo, representing…
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Moving Language into the Future
As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright…
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Tone is Body Language
I used to talk on the phone A LOT! Like a lot, a lot. It was my job. I used to work in sports, and it was my responsibility to…
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Welcome, Montana!
Last month, local artist Montana Black officially joined our Design and Development team. Meet the newest member of the Imagine family and get to know her in the Q&A below!…
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WWTLD: What Would Ted Lasso Do?
It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan…
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How does grape soda communicate?
This meme crossed my social media path a few weeks ago, asking me which brand of grape soda I preferred. Purple cans, grape soda, they’re all the same, right? No…
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Management: It actually is rocket science
I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a…
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Fonts matter
I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go —…
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Five ways owners of small business can stay motivated
Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping…
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