Knowing Pop Culture Can Pay!

One of my favorite television shows is Family Guy. From a consumer’s standpoint, the show plain cracks me up. I enjoy its irreverent nature, political commentary and downright silliness. I dig the obscure references to William Shatner’s rendition of Rocketman,Maude and School House Rock. I can’t even count how many times I’ve been watching and…
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I was naïve too

Five years ago I lived in a different country that appeared to understand the purpose and basic concepts of marketing and media relations. Here in the U.S., consumers understand commercials on television, they tune into the straight-forward meanings of magazine ads and they run to the nearest Starbucks to purchase the latest offer after seeing…
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A Tale of Two Burger Joints

Anyone here at the office will tell you how much I love cheeseburgers. They are nature’s perfect meal, with all of the basic food groups in one convenient package: fat, grease, ketchup, flavor. While I’m always in search of the greatest cheeseburger in the world, I do have about half-a-dozen go-to places that never let…
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Communicating messages through art

The Sistine Chapel ceiling, painted by Michelangelo between 1508 and 1512, was commissioned artwork for the church. He was asked to paint most of his well known work by the church in much the same way our clients commission marketing work from us.Illiteracy was very high In the 1500s. The only way for the church…
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Is Simple Really Better?

Today I was chatting with a co-worker about the way we get our information nowadays. We were discussing a speech we had heard that had a great message but very little depth. “Maybe he was trying to simplify his message enough so everyone could understand it,” my co-worker said. Maybe. But is simple really better?…
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Why Online Marketing Matters

Recently our company has been “retooling” itself to better fit the needs of today’s constantly evolving marketplace. Among those retooling efforts is repackaging our technology marketing services so our clients, and prospects, better understand just how cost effective, yet impactful, marketing via technology can be. I can repeat the same cliché phrases everyone in marketing…
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Relationship Building 2.0: cultivating genuine relationships through social networking

As far back as I can remember I have had a burning desire to connect with people and better understand human nature. As a child I would stick my head through the fence to get the neighbor kids’ attention, hoping and praying they would see me and invite me over to swim in their pool.…
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Change or Die: What to do in the New Economy

On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth. Craig Galati of Lucchesi Galati and I made the case that…
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