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Sometimes marketing is like …getting in shape?

May 4, 2009

I LOVE “The Biggest Loser.” I’ve never been one to get addicted to a TV show – to cancel plans with friends or rush home at a certain time simply because a TV show’s on. And to be honest, I’m still not. But, if I were to do that with any show, it would be…

Communicating messages through art

April 30, 2009

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Alex Raffi, Communication, Creativity

The Sistine Chapel ceiling, painted by Michelangelo between 1508 and 1512, was commissioned artwork for the church. He was asked to paint most of his well known work by the church in much the same way our clients commission marketing work from us.Illiteracy was very high In the 1500s. The only way for the church…

Is Simple Really Better?

April 27, 2009

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Imagine Marketing, Melissa Rothermel

Today I was chatting with a co-worker about the way we get our information nowadays. We were discussing a speech we had heard that had a great message but very little depth. “Maybe he was trying to simplify his message enough so everyone could understand it,” my co-worker said. Maybe. But is simple really better?…

Why Online Marketing Matters

April 20, 2009

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Advertising, Amber Stidham

Amber Stidham, Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

Recently our company has been “retooling” itself to better fit the needs of today’s constantly evolving marketplace. Among those retooling efforts is repackaging our technology marketing services so our clients, and prospects, better understand just how cost effective, yet impactful, marketing via technology can be. I can repeat the same cliché phrases everyone in marketing…

Relationship Building 2.0: cultivating genuine relationships through social networking

April 15, 2009

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Business Relationships, Megan Lane, Social Media

Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Megan Lane, Online, Retention, ROI, Search engine Optimization, Social Networking

As far back as I can remember I have had a burning desire to connect with people and better understand human nature. As a child I would stick my head through the fence to get the neighbor kids’ attention, hoping and praying they would see me and invite me over to swim in their pool.…

Change or Die: What to do in the New Economy

April 14, 2009

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Branding, Brian Rouff

Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth. Craig Galati of Lucchesi Galati and I made the case that…

Sometimes marketing is like …getting in shape?

Communicating messages through art

Is Simple Really Better?

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