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Give Credit Where Credit Is Due

May 14, 2009

Advertising, Commercials We Love, Ehsan Kaveh

There are several occasions when I see or hear about an idea or invention and I just sit back in awe and say, “that is freakin’ brilliant.” The concept is usually so good that I literally get the chills, immediately followed by a bit of disappointment caused by the realization that I should have, but…

I was naïve too

May 11, 2009

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Advertising, Beth Dickman, Marketing, Media Relations

Five years ago I lived in a different country that appeared to understand the purpose and basic concepts of marketing and media relations. Here in the U.S., consumers understand commercials on television, they tune into the straight-forward meanings of magazine ads and they run to the nearest Starbucks to purchase the latest offer after seeing…

A Tale of Two Burger Joints

May 7, 2009

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Brian Rouff, Imagine Marketing

Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, New Economy, Retention, ROI, Search engine Optimization, Social Networking

Anyone here at the office will tell you how much I love cheeseburgers. They are nature’s perfect meal, with all of the basic food groups in one convenient package: fat, grease, ketchup, flavor. While I’m always in search of the greatest cheeseburger in the world, I do have about half-a-dozen go-to places that never let…

Sometimes marketing is like …getting in shape?

May 4, 2009

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Marketing, Melissa Rothermel

I LOVE “The Biggest Loser.” I’ve never been one to get addicted to a TV show – to cancel plans with friends or rush home at a certain time simply because a TV show’s on. And to be honest, I’m still not. But, if I were to do that with any show, it would be…

Communicating messages through art

April 30, 2009

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Alex Raffi, Communication, Creativity

The Sistine Chapel ceiling, painted by Michelangelo between 1508 and 1512, was commissioned artwork for the church. He was asked to paint most of his well known work by the church in much the same way our clients commission marketing work from us.Illiteracy was very high In the 1500s. The only way for the church…

Is Simple Really Better?

April 27, 2009

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Imagine Marketing, Melissa Rothermel

Today I was chatting with a co-worker about the way we get our information nowadays. We were discussing a speech we had heard that had a great message but very little depth. “Maybe he was trying to simplify his message enough so everyone could understand it,” my co-worker said. Maybe. But is simple really better?…

Why Online Marketing Matters

April 20, 2009

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Advertising, Amber Stidham

Amber Stidham, Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

Recently our company has been “retooling” itself to better fit the needs of today’s constantly evolving marketplace. Among those retooling efforts is repackaging our technology marketing services so our clients, and prospects, better understand just how cost effective, yet impactful, marketing via technology can be. I can repeat the same cliché phrases everyone in marketing…

Relationship Building 2.0: cultivating genuine relationships through social networking

April 15, 2009

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Business Relationships, Megan Lane, Social Media

Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Megan Lane, Online, Retention, ROI, Search engine Optimization, Social Networking

As far back as I can remember I have had a burning desire to connect with people and better understand human nature. As a child I would stick my head through the fence to get the neighbor kids’ attention, hoping and praying they would see me and invite me over to swim in their pool.…

Change or Die: What to do in the New Economy

April 14, 2009

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Branding, Brian Rouff

Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth. Craig Galati of Lucchesi Galati and I made the case that…

Give Credit Where Credit Is Due

I was naïve too

Sometimes marketing is like …getting in shape?

Communicating messages through art

Is Simple Really Better?

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