Search engine: Sites that visitors go to in order to search for information or websites, can include Google Chrome, Firefox, Microsoft Edge, Yahoo, Bing, etc.
Search engine ranking: A website’s position in the search engine results page, determined by various factors — if it is not on the first three pages of a search, the website’s SEO needs to be examined.
SEO (Search Engine Optimization): The process of improving the quality and quanitity of website traffic to a website from search engines.
Session: The instance of one user visiting a website at any given time, each visit accounting for a new session.
Session duration: The amount of time a user spends on a website in one session.
Sidebar: Usually seen on blog pages on the right or left of the page, houses information such as links to blog archives.
Sitemap: A map of a website that indicates the order information and pages will appear and which items be used as dropdowns.
Slider: A slideshow of information, which can include photos and graphics.
Slider navigation: Moves slider images to previous and/or the next image.
Social media widget: Section of the footer designated to feature the social media account icons that link directly to the website owner’s social media accounts.
Template: The coding that controls all the pages in a website and includes the header, navigation bar, body and footer as well as all the site’s styles, such as font color and size, object spacing and color palette.
Thumbnail: Reduced size version of an image or video.
URL: An internet address that consists of access protocol (HTTP) and the domain (www.yourwebsite.com).
User: A person visiting a website.