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Above the fold: Upper half of the webpage, visible without scrolling.
Anchor text: Any text you apply a hyperlink to.
Back end: Location where all the coding, website creation and setup happens.
Backlink: A link that directs users back to your website or webpage.
Backups: Method where all website information is stored on a remote server or computer to prevent loss in case of a website malfunction.
Below the fold: Lower half of the webpage, only visible after scrolling.
Breadcrumbs: Secondary navigation that shows the viewer’s location on the website.
Blacklisted: An infected website, whether it’s by malware or malicious code, can be deemed unsafe for the public and blacklisted by search engines. Being blacklisted can range from an unsafe notice placed on the website to complete blockage. Any type of blacklist is bad for business, and once the bad code has been removed, Google must be notified so the website’s safety can be verified before the notice can be removed and the site allowed to be live again. This process can take up to two weeks.
Body: Everything located between the navigation bar and footer, where all of the website’s content is placed
Body copy: A tag for all of the standard-sized text throughout the website.
Bounce rate: Single-page visits, where users left the website after viewing one page.
Browser: A software application used to access websites and search engines such as Firefox, Microsoft Edge and Google Chrome, among others.
Content Management System (CMS): A tool that allows the webmaster to build and modify content on the web (Example: WordPress)
Captcha: A system intended to distinguish if input is human or machine generated, often used on forms and contacts to prevent spam.
Call to action/button: An instruction to viewers to provoke an immediate response.
Content/Copy: All verbiage included on your site.
Direct Search: An instance when a user visits the website by directly typing in the domain name of the website into the browser.
DOCTYPE: A line of code that specifies what type of code is being used, the first line of code in the page.
Domain: A website’s address, the name associated with the website
Domain Registrar: A company that manages the reservation of internet domain names.
Dropdowns: Also known as sub-pages, dropdowns are the pages that literally drop down from the page link on the navigation bar. They can be found by hovering a mouse over the link, or it also can be indicated by an arrow that prompts the user to click to view the dropdown menu. We use dropdowns in order to clear up the navigation bar and make pages easier to find.
E-Commerce: E-Commerce represents any electronic business actions, including buying, selling, or the transfer of money or data.
Favicon: Icon associated with a URL, displayed to the left of URL and next to the site name in a user’s bookmark list
Firewall: A system designed to monitor, filter and prevent unauthorized access. A firewall acts as security to protect websites from malware and other malicious attackers.
Fixed width: Allows a website to stay the same size even if the window viewing the page is made larger or smaller, does not allow website to fit the browser window.
Fluid /liquid width: The opposite of fixed width, allows a website to scale to fit the browser window and change if the user makes the window larger or smaller.
Footer: Treated as its own section of the website, located at the bottom of the page.
Forms: User interactive devices such as text fields, checkboxes, etc., used to gather data from users who visit the website.
Header: Treated as its own section of the website, located at the top of the page.
Hosting: Provided by a business that allows individuals and organizations to make websites accessible via the World Wide Web, including a fast connection to the internet.
Hyperlink: A link that directs the user to a page on the website. Most hyperlinks are underlined and blue; however, the webmaster and/or designer can create the color or style you want for your website.
Icon: Image/graphic that represents a concept, company and/or entity.
Images: Visuals including photos, illustrations, symbols, graphics, logos and icons.
IP (Internet Protocol) address: A numerical label assigned to each device (ie: computer, printer, mobile phone) on a network that uses the IP for communication. An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: A name indicates what we seek. An address indicates where it is. A route indicates how to get there.
JPEG/JPG: A JPEG is a compressed image file format, accounts for most images found on the internet.
Landing page: A chosen page of the website — or any home page — that appears in response to clicking on a search engine optimized search result, including a Google or social media advertisement.
Link: Text that is clickable, will take the user to another internal/external link.
Logo: A graphic depicting the identity of a company, organization, person or event that is often placed in the site header.
Maintenance: Upkeep completed on a website necessary to keep it functioning well on all browser types and devices, including plugin and CMS updates.
Malicious code injection: Code maliciously placed on a website and hidden from the public but visible to Google and other search engines, can lead to the website being blacklisted.
Malware: Code placed into a website that aims to gather information from visitors (i.e.: stealing personal info or credit card).
Metadata: Data on the back end, such as keywords, that search engines use to rank your site.
Mouseover: What a link changes to when a mouse pointer passes over it to signify the text or image is a link
Moving domain name vs. pointing to different host: If your site is hosted in a different location than your domain registrar, it is necessary to link the domain to the host. There are two different ways to do this:
- Point the domain to the host using DNS. Imagine will change the IP or nameservers, which means the domain is told where the site is living. This process can take up to 72 hours to complete.
- Change the registrar. In order to do this we need to contact the current registrar and the site host to get that in motion. This process can take up to three weeks to complete, but once it is finished, the domain and website will live on the same site.
Navigation bar or navbar: Section on website used to aid visitors to various pages, typically found horizontally at the top or vertically on left side of website.
PNG: Similar to a JPEG but with the option to limit colors to make the file smaller, allows an image, such as a logo, to have a transparent background.
Organic search: An instance where a user discovers the website through a search engine.
Outbound link: A hyperlink that directs users away from the website they are currently on.
Plugins: Additional software Imagine can install onto the website that provides specific utilities (i.e. picture sliders, portfolios, calculators, interactive maps, etc.
Referral: An instance where a user visits a website by clicking on a link on another website or within a PDFs, outside of a search engine or social media.
Resolution: The size of an image in pixels. For web purposes, any image Imagine receives should be no less than 1600 pixels wide, which is a mix of high resolution (when an image can be enlarged without blurriness) and low file size. Too low of a resolution will not work for websites as they images can be blurry.
Responsive: Web design that changes the appearance of the website depending on the orientation and size of the screen viewing the site.
Search engine: Sites that visitors go to in order to search for information or websites, can include Google Chrome, Firefox, Microsoft Edge, Yahoo, Bing, etc.
Search engine ranking: A website’s position in the search engine results page, determined by various factors — if it is not on the first three pages of a search, the website’s SEO needs to be examined.
SEO (Search Engine Optimization): The process of improving the quality and quanitity of website traffic to a website from search engines.
Session: The instance of one user visiting a website at any given time, each visit accounting for a new session.
Session duration: The amount of time a user spends on a website in one session.
Sidebar: Usually seen on blog pages on the right or left of the page, houses information such as links to blog archives.
Sitemap: A map of a website that indicates the order information and pages will appear and which items be used as dropdowns.
Slider: A slideshow of information, which can include photos and graphics.
Slider navigation: Moves slider images to previous and/or the next image.
Social media widget: Section of the footer designated to feature the social media account icons that link directly to the website owner’s social media accounts.
Template: The coding that controls all the pages in a website and includes the header, navigation bar, body and footer as well as all the site’s styles, such as font color and size, object spacing and color palette.
Thumbnail: Reduced size version of an image or video.
URL: An internet address that consists of access protocol (HTTP) and the domain (www.yourwebsite.com).
User: A person visiting a website.
Virus: A harmful program that self-replicates and is spread through infected email attachments, files or CDs.
Website design: The design and overall look of a website before any coding, usually displayed as a flat image such as a JPG or PDF. Once approved, it serves as the blueprint of the functional site to come.
Website development: Includes everything from creating the template to setting up any special plugins to creating pages and populating the template with content.
Whitelist: A browser extension that allows website owners to prevent any request to sites not included on their whitelist, including the blockage of external tracking and advertising websites.