Code: Code makes up the bones of a website. There is code for everything from spaces to links to images. General codes, Html and Php, control paragraphs and Headers that we apply CSS code to. CSS controls the style of the general code; it determines font, size, location, font color, background color, ect; however it does not control user interface devices such as forms or captcha. If we want user interface we need to use Javascript code. HTML/PHP/CSS/JavaScript/

CMS: “Content Management System” is a tool that allows you to build and modify content on the web. (EX: WordPress)

Captcha: A system intended to distinguish human versus machine input. Often used on forms and contact purposes to prevent spam.

Call to action/button: An instruction to viewers to provoke an immediate response.

Content/Copy: All verbiage included on your site.

Direct Search: an instance of a user coming to your website by way of directly typing in your domain name into the

DOCTYPE: A line of code that specifies what type of code is being used; the first line of code in the page.

Domain: This is the name of your site, your site’s web address.

Domain Registrar: The website your domain was purchased from.

Dropdowns: Dropdowns are also known as sub-pages, they are the pages that literally drop down from the page link on the navbar – usually when you hover, but sometimes there will be a little arrow to prompt you to click to view the dropdown menu. We use dropdowns in order to clear up the navbar and make pages easier to find.

E-Commerce: E-Commerce represents any electronic business actions. This could be the buying, selling, or transferring money or data.

Favicon: Icon associated with a URL that is displayed to the left of URL and next to the site name in your bookmark list.

Firewall: A system designed to monitor, filter and prevent unauthorized access. A firewall acts as a security to protect your site from malware and other malicious attackers.

Fixed Width: When a website has a fixed width this means that it will stay the same size even if you make the window viewing the page larger or smaller; it will not scale to fit the browser window.

Fluid /Liquid Width: This is the opposite of fixed width. A website that has a fluid width layout will scale to fit the browser window and change if you make your window larger or smaller.

Footer: Treated as its own section of the website and located at the bottom of the page.

Forms: User interactive devices such as text fields, checkboxes, etc., Used to gather data from people who visit your site.

Header: Treated as its own section of the website and located at the top of the page.

Hosting: This is the housing, serving, and maintaining files for your site. More important than the computer space that is provided for website files is the fast connection to the Internet.

Hyperlink: A hyperlink is a link that directs you to a different page on your website. Most hyperlinks are underlined and blue, however you can control what color or style you want your hyperlinks to look like on your website.

Icon: Image/graphic that represents a concept, company and/or entity.

Images: This includes photos, illustrations, symbols, logos and icons.

IP address: a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.

JPEG/JPG: A JPEG is a compressed image file format. JPEG images are not limited to a certain amount of color, like GIF images are. Therefore, the JPEG format is best for compressing photographic images. So if you see a large, colorful image on the Web, it is most likely a JPEG file.

Landing Page: When you Advertise your website on Google or Social media, you link the ad to a page on your website. The page that that ad links to is called a landing page. Any page on your website has a potential to be a landing page, however all home pages are landing pages since you can access the page via web browsers.

Link: Text that is clickable and will take you to another internal/external link.

Logo: A symbol for your company’s identity that is often placed in the site header.

Maintenance: Upkeep done on a website necessary to keep it functioning well on all browser types and devices. This includes plugin and CMS updates.

Malicious code injection: Malicious code is usually placed on your site and hidden from the public. This code usually contains verbiage and links to a variety of different sites – usually porn and Viagra related. Although this is not visible to the public it is visible to Google and other search engines, if you are infected with malicious code your site will likely get blacklisted.

Malware: This is code put into your site that aims to gather information from people visiting your site (ie stealing their personal info or credit card).

Metadata: This is data on the back end, like keywords, that search engines use to rank your site.

Mouseover: This is what your link changes to when a mouse pointer passes over it to signify that the text or image is a link.

Moving domain name vs pointing to different host: If your site is hosted in a different location than your domain registrar it is necessary to link the domain to the host, there are two different ways to do this. The first is to simply point the domain to the host using DNS we will change the IP or Nameservers, which basically means we tell the domain where the site is living, this process can take up to 72hrs to complete. The other option is to change the registrar, in order to do this we need to contact both the current registrar and the site the host will be through to get that in motion, this process can take up to three weeks to complete, but once it is finished both your domain and website will live on the same site.

Navigation bar: Section on website used to aid website visitors to various pages. Typically found horizontally at top or vertically on left side of website. Also known as “Navbar.”

PNG: A PNG is similar to a JPEG, but you have the option limit colors to make the file smaller if needed, more importantly it allows a transparent background whereas a logo in jpg format will always have a white background.

Organic Search: an instance of a user discovering your website through a search engine

Outbound Link: An outbound link is a hyperlink that directs you away from the website you are currently on.

Plugins: Additional software we can install onto your site that provides specific utilities; ie. Picture sliders, portfolios, calculators, and interactive maps.

Referral: an instance of a user visiting your website by clicking on a link outside of a search engine or social media, these links could be on other websites or within pdfs

Resolution: Resolution is the size of an image in pixels. If your take a photo and it looks good, but then you blow it up to poster size and it will look blurry, this is because of the resolution of the photo. A high resolution photo is a larger file size which allows you to enlarge without it getting blurry, with websites we find a balance between high resolution and low file size in order to make your website look good but also run quickly. It is best practice for us to start out with the highest resolution image then we will save it down to the size it needs to be, if we are supplied with too low of resolution images they will not work for a website because they will be blurry images. For web purposes, any image we receive should be no less than 1600px wide.

Responsive: Responsive web design is a development approach that changes the appearance of the website depending on the orientation and size of the screen viewing the site.

Search Engine: Google, Yahoo, Bing – sites that you go to in order to search for info or sites.

Search Engine Ranking: Where your site shows up when searched… if it is not on the first three pages you need to look into your SEO.

seo: “Search Engine Optimization” ensures your website is accessible and findable on the internet and can result in an increased amount of visitors to your site.

Session: the instance of one user visiting your website at any given time, each visit is a new session

Session Duration: the length of time a user spends on your site in one session

Sidebar: An area usually seen on blog pages usually to the right, but sometimes on the left, this houses things like links to blog archives.

Sitemap: The sitemap is a list of all of the pages that will be on your site, indicating the order they will appear and which will be dropdowns.

Slider: A container that is made up of various components – often an image, video and or text.

Slider navigation: Moves slider images to previous and/or next image.

Social media widget: Section of the footer designated to the social media account icons that link directly to social media accounts.

Template: This term does not mean something out of a box that we fill in, a template describes the coding that controls all of your pages. The template includes your header, navbar, body and footer. During this setup we create all the styles included in the site, like font color and size, spacing of objects, colors used throughout, etc.

Thumbnail: Reduced size version of an image or video.

url: An internet address that consists of access protocol (http) and the domain (www.yourwebsite.com).

user: someone who is visiting your website

Virus: A harmful program that self replicates. It is spread through infected email attachments, files, or CD’s.

Website Design: The design of your site is created using Illustrator before we move into any coding, during this process we are able to create the look for the site that you are looking for, this is not a functional site at this point, just a flat JPG or PDF. Once the design is approved we then move into the development stages to turn the design into a functional site.

Website Development: Development includes everything from creating the template to setting up any special plugins to creating pages and populating the template with content.

Whitelist: When using a firewall there is an option to only let whitelisted people visit your login pages, this immediately locks out anyone that visits your login that is not on this list.