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WordPress Tutorials

Website Glossary

Above the fold: Upper half of the webpage and visible without scrolling.

Anchor Text: This is any text you apply a hyperlink to.

Back end: This is where all the coding and site setup happens.

Backlink: A link that links back to your website or webpage.

Backups: Method of storage where all information on the site is stored in a remote server or computer to prevent loss in the case of a website problem.

Below the fold: Lower half of the webpage and only visible after scrolling.

Breadcrumbs: Secondary navigation that shows the viewer’s location on the website.

Blacklisted: When your site has been infected, whether its malware or just malicious code your site is deemed unsafe for the public and will be blacklisted by search engines. Being blacklisted can range from a notice put on your site that the site may be unsafe to your site being completely blocked. Any type of blacklist is bad for business, and once the bad code has been removed google must be notified so they can verify before taking down the notice or allow your site be live – this process can take up to two weeks.

Body: The body is everything in between the navbar and footer, this is the area for all of your content.

Body copy: This is a tag for all of the standard-sized text throughout your site.

Bounce rate: Bounces are single page visits, where users left your website after viewing one page

Browser: A software application used to access websites and search engines. (ie; Firefox, Internet Explorer, Google Chrome).