I love television ads, at least most of them. I could even consider myself addicted. Maybe it’s because my earliest memories are of clever ads and jingles that interrupted the old programs precisely on the quarter hour. Perhaps I am the epitome of gullibility. Or maybe I just find them more entertaining than most programs these days. Still, I score 100% on those e-mail tests that come around, asking me to identify brands and slogans from decades back. I stay up to watch the commercial montages used as summer programming fill-ins. And I dance to the emotional tune of the ad campaigns, whether they are sappy, silly or superfluous.
For me, ads marked time, provided vicarious romance, entertained. I knew the Christmas season officially began with Santa sledding on a Norelco. I was hooked on the continuing romance of the Taster’s Choice couple. Chihuahuas, Clydesdales and roly-poly puppies will grab me in an instant. I’ve watched the transmutation of Ronald McDonald and the replacement of Charmin squeezers and Maytag repairmen. I cried when the boy came home from college and woke his mom with Folgers. I didn’t care when Campbell’s got scolded for marbles in their noodle soup commercials. I ate it anyway. With the advent of color television, I learned that Kool-Aid is orange, Kraft Mac N Cheese is blue, and Jell-o jiggles in a rainbow of colors. If it’s animated, I’m there. My favorite day of the year at Imagine Marketing is the Monday after Super Bowl when the whole team sits down to discuss and dissect the super-hyped Super Bowl commercials.
Even if we mute the television, or skip through the Tivo, ads are a part of our everyday lives. The variety of goods and services that we must choose from is immense. How do we know what is right for us? We have become more detached from our neighbors, live far from our families, and communicate through texts, tweeting and blogs. Word-of-mouth, formerly our first source for information, has dried up. So how do we decide if a product is worthwhile, a person is reliable or a service will meet our expectations? We rely on the message and branding of those developing the products or providing the services.
That’s where Imagine Marketing comes in. By far, branding and slogans aren’t the only services we provide, but I see the work every account executive puts into identifying who our clients are, what they represent and how their message will reach their consumer. From its beginning, Imagine Marketing has set a standard for itself and for its clients that says, “The integrity and service you see is the integrity and service you get.” In this economy—in every economy—it is important to make sure our dollars buy quality goods and services. It’s a great feeling to know that Imagine Marketing, through assisting our clients, helps to do just that.
Sue Burkholder is the Company Mom at Imagine Marketing.
Contact Sue at email@example.com