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Vintage Marketing: “I’m going to Disneyland!”

imagine2017
Advertising, Celestia Ward, Marketing
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As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…
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A selfie of two women at an industry event.

There’s more than one “I” in Imagine

imagine2017
Advertising, Imagine Communications, Nadia Zerka, Tiffannie Bond
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If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the…
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Are you ready for some football … commercials?!

imagine2017
Advertising, Commercials We Love, Imagine Communications
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Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider…
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Imagine Celebrates 20 years of Ideas and Solutions!

imagine2017
Advertising, Blogging, Business, customer service, Graphic Design, Imagine Communications, Marketing, Photography, Public Relations, , Websites
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Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for…
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Location, location, location

imagine2017
Advertising, Nadia Zerka,
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Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or…
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The Ryan Reynolds Toon Blast Saga

imagine2017
Advertising, Commercials We Love, Meagan McCall
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If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on an…
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Never judge a contest by its cover

imagine2017
Advertising, Lessons Learned, Nadia Zerka
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Last month I had the honor of judging entries from the American Advertising Federation – Great Lakes Bay Region (AAF-GLBR) for their upcoming ADDY awards, which is the first step to a national award. This was my first time judging and it was a fun, eye-opening experience. I learned quite a bit and wanted to…
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Well Played, Anheuser-Busch. Well played.

imagine2017
Advertising, Commercials We Love, Tiffannie Bond
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I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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Old fashioned is still in fashion

imagine2017
Advertising, Tiffannie Bond
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Before radio, television and the Internet, marketing began with the spoken word. Whatever you needed, your neighbor, family member or friend was likely to know someone who could provide it and, because they personally used those services, could vouch for the person providing the service. At the heart of marketing, there are people with opinions…
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