Location, location, location

Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or…
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The Ryan Reynolds Toon Blast Saga

If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click below to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on…
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Never judge a contest by its cover

Last month I had the honor of judging entries from the American Advertising Federation – Great Lakes Bay Region (AAF-GLBR) for their upcoming ADDY awards, which is the first step to a national award. This was my first time judging and it was a fun, eye-opening experience. I learned quite a bit and wanted to…
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Well Played, Anheuser-Busch. Well played.

I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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Old fashioned is still in fashion

Before radio, television and the Internet, marketing began with the spoken word. Whatever you needed, your neighbor, family member or friend was likely to know someone who could provide it and, because they personally used those services, could vouch for the person providing the service. At the heart of marketing, there are people with opinions…
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Less is More

In early 2013, Toyota introduced its current tagline, “Let’s Go Places.” Almost immediately, that tagline started driving me crazy. But first some backstory. In college I minored in journalism, taking every class I could get my hands on. Over time, the instructors drilled into me these basic tenets: Don’t bury the lede Get to the…
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Commercial Value

Remember that big game a couple of months ago? And the hoopla over the commercials? In the March edition of Brogan & Partners’ 60 Second Impact, the following question was raised: Did the sales needle move? Awareness can only take a business so far before the cash register needs to start ringing.  Oftentimes, people confuse…
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“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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