A single butterfly is beautiful, but in a crowd, that beauty gets lost

Imagine a man walking through a familiar garden when he notices a monarch butterfly resting on a branch. He decides to pause and admire it. He appreciates the beauty of it and feels connected to it. Now imagine the same man walking through the same garden, but he is surrounded by 3,000 butterflies. They swarm…
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Taking pub culture to social media

When you walk into a pub, you’re met with a smile and a familiar song playing overhead. You find a comfortable place to sit, looking forward to unwinding and settling in. The server arrives with a smile and initiates a conversation. You may or may not know him or her already, but if you don’t,…
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Alex Raffi, Knight of the Bald Table

For the past seven years, Imagine Partner and Creative Director Alex Raffi has shaved his head to stand in solidarity with kids fighting cancer and to raise money to find cures through the St. Baldrick’s Foundation. On Saturday, March 7, 2015, Alex was knighted for his seven years of service to the St. Baldrick’s Foundation—helping kids fighting cancer by raising money to help fund lifesaving…
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Creative thoughts by Imagine's Partner and Creative Director, Alex Raffi.

Being different

Everyone thinks the key to success is finding a way to stand out. “How can I be different from the rest?” If you base your image on being “different,” you are defined and bound by opposition to mainstream ideals, or perceived mainstream ideals. If you build your perception based on the values of others, there…
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That leaves fraud, which I’d like you to call marketing

I’ve heard a lot of these kinds of jokes. They are funny and true in some cases. Things aren’t funny unless they contain a dash or more of honesty. Many believe that the “job” of marketing professionals is more than just pitching a client’s brand to the marketplace. It’s believed that the true goal is…
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Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…
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