“Are you ready for the pain?”

The fourth grade was no treat for me. I was a skinny kid then (hard to believe looking at me now), debilitatingly shy (again, hard to believe) and a constant daydreamer (which placed me on the low end of average when it came to academics). Compounded by the fact that I was new to Good…
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42 [10th Anniv. Special Edition]

Imagine marketing is a place I have dedicated myself to for the last 10 years. Collectively, we have always thought of and treated Imagine as more than just a place to work. We put into our company what we put into life. I’m proud of what we, as a team, have accomplished over the years…
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Holism vs. Atomism

Holism and Atomism are two totally opposing philosophies on how to view and consider the whole – be it economy, society, ecosystem, business or pretty much any system. An atomist believes the whole is best served by breaking it down or analyzing its separate parts and the relationship between those parts, and the holist believes…
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Creative brainstorming best when efficient

Imagine Marketing is an idea factory. And like any factory, the key to success is efficiency. Although the creative process can seemingly take a considerable amount of time to go through, rushing it could eradicate the quality of an idea we develop for a client. However, just like any service provider in their line of…
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The Good, The Bad, The Ugly

Perception of ourselves and others is as powerful as it is delicate. It is governed by the information that is presented. Everyone processes things in different ways. Marketing is the delivery of information in a way that everyone will understand and empathize with. A few weeks ago, there was a day I too learned that…
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Communicating messages through art

The Sistine Chapel ceiling, painted by Michelangelo between 1508 and 1512, was commissioned artwork for the church. He was asked to paint most of his well known work by the church in much the same way our clients commission marketing work from us.Illiteracy was very high In the 1500s. The only way for the church…
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