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A woman poses next to blue-green arches

Have you ever seen the turquoise arches and craved a hamburger?

imagine2017
Amanda Farrar, Branding, Graphic Design
Blog, Golden Arches, graphic design, Logos, McDonald’s, rebrand, redesign, Sedona
My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Communication composers

imagine2017
Amanda Farrar, Creativity
Blog, composers, composition, creatives, design, marketing
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our writers and copywriters compose with audiences, publications and goals in mind. Articles, press releases, media advisories, blogs and award nominations are each crafted with intent…
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