This was a blog written by our very own Senior Designer, Julie Varley.

Let’s talk rebranding

You’ve probably thought about the idea of rebranding already, and if you haven’t your day will most likely come. Rebranding can be intimidating. You’ve already put your name out there and the last thing you want to do is confuse or lose your target audience. Although it may appear risky, we can’t ignore the rewards…

When is it time to rebrand?

Last year, the Nevada Library Association (NLA) came to Imagine in need of some help with social media and advocacy efforts. After conducting a discovery meeting, it became clear that what the organization really needed was to revisit its brand. A lot has changed since the association was established in 1946. In fact, this is…

Why “libraries” didn’t fly in Seattle

Branding: It’s more than just a logo. A logo is a visual representation of a brand — a memorable nametag for an organization that, overtime, is associated with a feeling or emotional response based on its use. But a brand, as a whole, includes an organization’s name, the message it conveys visually as well as…
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