Branding Archives » Imagine Communications

My most memorable cup of coffee

November 9, 2022

imagine2017

Blog, branding, Bruce Merrin, Coffee, Ethiopian coffee, Imagine Communications, marketing, psychology, taste

Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…

Have you ever seen the turquoise arches and craved a hamburger?

July 19, 2022

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Amanda Farrar, Branding, Graphic Design

Blog, Golden Arches, graphic design, Logos, McDonald’s, rebrand, redesign, Sedona

My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…

Logo legacies: Meatballs and worms in space!

May 20, 2022

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Branding, Celestia Ward, Graphic Design

Blog, branding, Celestia Ward, design, graphic design, Logo legacies, Logos, Meatball, NASA, Star Trek, Worm

Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…

How does grape soda communicate?

June 8, 2021

imagine2017

Branding, Celestia Ward, Graphic Design

advertising, Blog, branding, Celestia Ward, graphic design, marketing

This meme crossed my social media path a few weeks ago, asking me which brand of grape soda I preferred. Purple cans, grape soda, they’re all the same, right? No way! For every respondent, the memory of syrupy purple goodness elicited by the image of these cans brought up childhood memories and elicited a variety…

Take in some creative thoughts from one of Imagine's Graphic Designers, Meagan McCall, in her most recent blog.

Imagine has decided to rebrand!

March 23, 2018

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Branding, Meagan McCall

Blog, branding, graphic design, Meagan McCall, rebrand

Our design team is working hard to create a new brand for Imagine in order to keep up with ever-changing trends as well as bring a new, fresh look to our company. Follow our journey in the coming months as we continue to post about our rebranding process. Meagan McCcall is a graphic designer at…

This was a blog written by our very own Senior Designer, Julie Varley.

Let’s talk rebranding

March 8, 2018

imagine2017

Branding, Julie Varley

Blog, infographic, Julie Varley, Rebranding

You’ve probably thought about the idea of rebranding already, and if you haven’t your day will most likely come. Rebranding can be intimidating. You’ve already put your name out there and the last thing you want to do is confuse or lose your target audience. Although it may appear risky, we can’t ignore the rewards…

Why that font?

September 14, 2017

imagine2017

Branding, Cynthia Carbajal, Graphic Design

Blog, branding, Cynthia Carbajal, fonts, graphic design, typeface

I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The…

Living your brand

August 28, 2017

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Branding, Nadia Zerka

big-box stores, Blog, branding, customer service, living your brand, luxury brands, Nadia Zerka, Robin Sparkles, shopping

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…

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