A woman poses next to blue-green arches

Have you ever seen the turquoise arches and craved a hamburger?

My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Logo legacies: Meatballs and worms in space!

Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Living your brand

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…
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Coca-Cola’s Branding is Genius

One of my favorite brands is Coca-Cola, not just because their soda is delicious and addictive, but also because their branding is genius. They do an amazing job at being subtle and creative. Just look at their current campaign. They are using music lyrics to promote their products, similar to the “Share a Coke” campaign…
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