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My most memorable cup of coffee

imagine2017
Branding, Celestia Ward, Marketing
Blog, branding, Bruce Merrin, Coffee, Ethiopian coffee, Imagine Communications, marketing, psychology, taste
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…
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A woman poses next to blue-green arches

Have you ever seen the turquoise arches and craved a hamburger?

imagine2017
Amanda Farrar, Branding, Graphic Design
Blog, Golden Arches, graphic design, Logos, McDonald’s, rebrand, redesign, Sedona
My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Logo legacies: Meatballs and worms in space!

imagine2017
Branding, Celestia Ward, Graphic Design
Blog, branding, Celestia Ward, design, graphic design, Logo legacies, Logos, Meatball, NASA, Star Trek, Worm
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Living your brand

imagine2017
Branding, Nadia Zerka
big-box stores, Blog, branding, customer service, living your brand, luxury brands, Nadia Zerka, Robin Sparkles, shopping
Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…
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