The Value of Outside Interests

Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era.…
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Less is More

In early 2013, Toyota introduced its current tagline, “Let’s Go Places.” Almost immediately, that tagline started driving me crazy. But first some backstory. In college I minored in journalism, taking every class I could get my hands on. Over time, the instructors drilled into me these basic tenets: Don’t bury the lede Get to the…
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You don’t have to tell the whole story every time

Clients have a tendency to want to tell everything about their businesses all at once. I get why they would display this kind of enthusiasm; it’s the reason they started their enterprises in the first place. So trifold brochures become 24-page magazines, and one-minute videos turn into half-hour documentaries. But here’s the thing. When it…
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The Imagine team talks favorite career moments

Imagine partner Alex Raffi always asks job interviewees to bring in something they’re proud of. He feels this — more than all kinds of pointed questions — helps interviewers glean insight into the real person behind the perfect clothes, coiffed hair and rehearsed responses. This week, we turned that tactic inward and posed a similar…
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Subject Lines that Grab My Attention

I first subscribed to AOL in the early 90s when getting an email was special. Today, email has been described as the world’s largest to-do list. If you’re like me, you spend exactly one second blasting through each subject line deciding what stays and what goes. Here’s a brief summary of recent marketing subject lines…
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Selling ain’t what it used to be

Selling ain’t what it used to be

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…
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