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Selling ain’t what it used to be

October 3, 2014

imagine2017

Brian Rouff, Imagine Communications, Sales, Websites

Brian Rouff, Imagine Communications, marketing, sales, web design, website

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…

Stuffed at the goal line

July 14, 2014

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Brian Rouff, Business Tips & Lessons

Brian Rouff, Business Tips & Lessons, football, Imagine Communications, Las Vegas ad agency, sales, sports analogies, strategy, World Cup, Xs and Os of Success

As I write this, we’re still in the middle of the World Cup (minus the U.S. team) while the other football, the one with the funny looking pigskin spheroid, waits in the wings. And I’m reminded of a few clients who, over the years, could learn a lesson from both. Specifically, I’ve noticed a pattern…

Rising above the slush pile

February 24, 2014

imagine2017

Brian Rouff, Job Hunting

Brian Rouff, Business Tips & Lessons, resumes

Resume season is in full swing. Three to four a week have been finding their way into my email box since the first of the year. Many are from soon-to-be grads trying to get the jump on the job market. Others are from more experienced pros looking to change situations or sometimes even careers. Regardless,…

The reviews are in

July 30, 2013

imagine2017

Brian Rouff, Communication

Company culture, Henderson, Las Vegas, marketing, systems processes

One of the challenges Imagine Communications has faced over the years has been how to keep our entrepreneurial soul while growing the business in a sensible manner. Like most startups, when we first opened our doors we did everything on the fly. After a while, we realized we would need to develop internal systems and…

Everybody’s an owner

March 26, 2013

imagine2017

Brian Rouff, Imagine Communications

Last week, Megan Lane, our director of client relations, and Melissa Biernacinski, our director of media relations (I know, we do a lot of relating around here) flew up to Portland to visit a new client in Vancouver, WA. During the course of the two-day discussions, it came out that the client thought Megan and…

Inspiration in the halls

January 29, 2013

imagine2017

Brian Rouff, Communication

creativity, culture, Las Vegas, marketing

A few years ago during the depths of the great recession, a friend who owns a marketing firm in another city decided to go all-virtual. He dismantled his brick-and-mortar office, set up a home networking system for his entire team, and dove headfirst into a brave new work environment. It did the trick. He was…

Grinding it out

September 21, 2012

imagine2017

Brian Rouff, Lessons Learned

Before the Henderson Libraries Business Book Club went on summer hiatus, we read a book called “Grinding it Out: The Making of McDonald’s” by Ray Kroc. Although 20 years old, the book is as relevant today as it was then. I’m not a fan of Mickey D’s food, but there’s no denying that Kroc invented…

Being right may be wrong

August 9, 2012

imagine2017

Brian Rouff, Business

being right, Communication, Imagine, Randy Pausch

In 2002, a colleague talked me into going to one of those empowerment weekend retreats for business owners. I don’t remember much about it except for sleep deprivation and freezing my butt off in the mountains of Utah. One thing stuck with me, though (besides frostbite). About halfway through, our trainer (an ex-Marine type), said…

Facebook stock decline proves goodwill important to companies’ long-term success

June 19, 2012

imagine2017

Brian Rouff, Social Media

Brian Rouff, Communication, Facebook, Henderson, Las Vegas, social media

I don’t know anyone who really likes Facebook. Sure, it has close to a billion users who enjoy connecting with old and new friends alike. But I’m talking about the company itself. I think most of us use the service grudgingly, mainly because it’s the best available option. But just wait until something better comes…

Marketing lessons from World Book Night

May 4, 2012

imagine2017

Brian Rouff, Business, Marketing

authors, Brian Rouff, Las Vegas, marketing, World Book Night

“Excuse me, ma’am, can I offer you a free copy of ‘Friday Night Lights’?” The woman recoiled as if I were holding a baby rattler. “No!” she shouted, backing away. And then, by way of mumbled explanation, “I don’t read.” She’s not alone. According to an Associated Press poll, one-quarter of all Americans read no…

Selling ain’t what it used to be

Stuffed at the goal line

Rising above the slush pile

The reviews are in

Everybody’s an owner

Inspiration in the halls

Grinding it out

Being right may be wrong

Marketing lessons from World Book Night

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