Four Simple Rules

I’m not a big fan of motivational posters. For one thing, they are rarely motivating. For another, the messages tend to be dumb. I’m reminded of one I saw years ago depicting eagles soaring high over a mountaintop. The caption read, “They can because they think they can.” That’s not technically true. They can because…
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Things Change

I’m in the middle of my annual office cleaning. (I do it once a year whether it needs it or not.) It’s a good way to get ready for the New Year. Today, I’m tackling my business card file (yes, I still save old-fashioned printed cards) and client files (ditto). Fully half of the cards…
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No price gouging please

For years I’ve subscribed to an online medical newsletter written by a noted health care professional. You might know his name if I told you. Although he’s a medical doctor, his views are a bit unorthodox, just outside the mainstream, which is one of the reasons I look forward to his thoughts. Sort of like…
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Imagine, new and improved

For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire…
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Big rewards gained via small marketing changes

Sometimes small changes in your business model can reap big rewards. Take Little Caesars Pizza Hot-N-Ready Pizzas. For those who haven’t tried them, Hot-N-Ready Pizzas live up to their name. Just bop into a Little Caesars anytime and you’ll see a stack of medium cheese and pepperoni pizzas for five bucks each. No ordering, no…
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