“We’ll Figure it Out”

My business partner Alex Raffi has a favorite saying: “We’ll figure it out.” He says this when we’re in the middle of a particularly sticky situation; some graphic design challenge or technical compatibility issue that isn’t in the manual. (Confession: We don’t even own a manual.) We’re on a tight deadline, the client is counting…
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How a restaurant could have turned a catastrophe into an opportunity

A couple of weeks ago my colleague, Megan Lane, wrote about businesses that have problems dealing with marketing campaigns that are “too successful.” This week, my wife and I experienced that situation first-hand. One of our favorite local Chinese restaurant chains offered a “2 Entrees for $10” special in honor of its 10th anniversary. When…
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Diversification can save your bacon

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…
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Package deal

Recently, while waiting in line at In ‘n’ Out (regular readers of my blog know I’m a burger junkie), I passed the time by adding up the individual item prices and comparing them to the package prices. Guess what? They’re the same. I have to admit my surprise. As consumers, we’re trained to believe that…
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A Tale of Two Novembers

Last November, things started getting scary around here. Clients began putting us on “hiatus.” A few closed up shop altogether. The word on the street was that businesses were responding to the economic meltdown with massive layoffs. As grim as the news was, the uncertainty made it worse. And we couldn’t do much about it…
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Don’t let panic alter a solid formula

2009 has been especially hard on the restaurant business. Since becoming empty-nesters, my wife and I eat out more than we used to. In some ways, it’s cheaper than eating at home, especially with the proliferation of coupons and two-for-one deals that are one positive byproduct of the New Economy, at least from the consumer…
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