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Bring value to yourself now, in the future by building relationships

September 3, 2009

imagine2017

Brian Rouff, Business Relationships, Job Hunting

Since the dawn of what we’ve come to call the “New Economy” in 2008, not a week goes by that I don’t get at least one resume crossing my desk. These are from people formerly employed by ad agencies, marketing firms, graphic design houses, public relations companies, media outlets, print shops and related fields. Most…

How to treat a client

August 19, 2009

imagine2017

Brian Rouff, Client Relations

Recently, Brooke Borg of Lubbers & Borg Attorneys paid us the ultimate compliment: “You guys make me feel like I’m your only client.” In more than 30 years in this business, that might be the nicest thing anyone’s ever said to me. It’s certainly the most meaningful, because it indicates we’re doing our jobs. We’re…

“More White Space”

July 27, 2009

imagine2017

Brian Rouff, Imagine Marketing, Lessons Learned

advertising, Brian Rouff, comedy, D.J. Allen, Imagine Marketing, integrated marketing, More White Space, Nevada, public relations, ROI, sitcom script, Xs and Os of Success

Here at Imagine Marketing, we like to think we’re a different kind of marketing firm. I know everyone says that, but we back it up every day. What makes us different? Our attitude, for one. Even in these challenging times, you’d be hard-pressed to find even a hint of negativity among our team members. We…

Everything I Know, I Learned from Advertising

July 13, 2009

imagine2017

Brian Rouff, Commercials We Love, Imagine Marketing

I admit it. I’m an ad geek. All of us at Imagine Marketing are. Some of my earliest memories are of watching TV commercials (60 second black and white) on our old Zenith console. I can still recite the words to the Cracker Jack jingle or sing (off-key) the Rice Krispies song (“I insist that…

The Power of Branding

June 23, 2009

imagine2017

Branding, Brian Rouff

As of this writing, the swine flu has killed 141 victims in 74 countries. The World Health Organization has declared it a pandemic. Reports have monopolized the news media for months. Meanwhile, all influenza viruses combined affect 3-5 million people per year on a worldwide scale, resulting in 500,000 deaths. When’s the last time you…

Van the Man.

May 27, 2009

imagine2017

Brian Rouff, Creativity

A few months ago, I read an interview in Time magazine with the Irish rock legend, Van Morrison. On my personal top ten song list, Morrison would be represented at least once. (Along with the Beatles, Stones, Doors, Springsteen, Petty, Seger, Young and Dylan, in case you’re wondering). He’s a notorious recluse, so any sighting…

A Tale of Two Burger Joints

May 7, 2009

imagine2017

Brian Rouff, Imagine Marketing

Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, New Economy, Retention, ROI, Search engine Optimization, Social Networking

Anyone here at the office will tell you how much I love cheeseburgers. They are nature’s perfect meal, with all of the basic food groups in one convenient package: fat, grease, ketchup, flavor. While I’m always in search of the greatest cheeseburger in the world, I do have about half-a-dozen go-to places that never let…

Change or Die: What to do in the New Economy

April 14, 2009

imagine2017

Branding, Brian Rouff

Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth. Craig Galati of Lucchesi Galati and I made the case that…

Bring value to yourself now, in the future by building relationships

How to treat a client

“More White Space”

Everything I Know, I Learned from Advertising

The Power of Branding

Van the Man.

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