On overclaiming

I recently came across this column on “overclaiming,” also called “unconscious overclaiming.” Like the author (New York Magazine’s Melissa Dahl), I, too, was first introduced to this concept by author Gretchen Rubin, who has written about it in her blog and at least one of her “Happiness” books as well as discussed it on her…

When you have a great team, everyone’s ‘the best’

Recently, one of our team members got a great compliment from a client. Essentially, the client suggested that this team member “makes” Imagine. While very cool, it’s worth noting that most of the client’s contact with Imagine is via this team member. Which brought me to a few thoughts: 1. We have had many clients,…

Office ‘verts’ unite

Last week I came across a blog, Corporate Culture for Introverts by Lisa Barone. In her piece, Lisa acknowledges her company’s effort to learn – and willingness to embrace – its employees’ various working styles. She also acknowledged that, while it’s great that more companies are moving toward this type of management style, it’s also…

Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
Menu