Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

Virtual Connections

Imagine Communications’ home office is in Nevada. I live in Michigan. Julie lives in Florida. Thousands of miles separate us from our co-workers and one another. It can be a challenge at times, yet we seem to make it work — for ourselves and our clients. A screen shot from a recent team meeting with…
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Where there’s a vendor, see a partner

Most businesses will use vendors at some point in time – whether it’s for something small, like having a meeting catered, or something big, like ordering stock. Oftentimes, vendors are treated as just that – a vendor, a company to which an order is put in for and from which that order is received. At…
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On overclaiming

I recently came across this column on “overclaiming,” also called “unconscious overclaiming.” Like the author (New York Magazine’s Melissa Dahl), I, too, was first introduced to this concept by author Gretchen Rubin, who has written about it in her blog and at least one of her “Happiness” books as well as discussed it on her…
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It may not seem like a big deal, but it is

Introduction Megan and I tend to get excited over a lot of the same (somewhat geeky) things: social media, blogging, libraries, Blossom reruns on Hub Network, and the list goes on. When the news of Imagine’s new phone system hit the airwaves, she was the first person I received an email from about how exciting…
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Imagine Integrity

Imagine this scenario: a potential new client calls and wants to hire your company. Great, right? Who couldn’t use the new business? Now imagine this: the potential new client is a kind-of-sort-of-maybe competitor of one of your current, longtime clients. What do you do? Do you take on the new business, or do you pass?…
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When you have a great team, everyone’s ‘the best’

Recently, one of our team members got a great compliment from a client. Essentially, the client suggested that this team member “makes” Imagine. While very cool, it’s worth noting that most of the client’s contact with Imagine is via this team member. Which brought me to a few thoughts: 1. We have had many clients,…
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Office ‘verts’ unite

Last week I came across a blog, Corporate Culture for Introverts by Lisa Barone. In her piece, Lisa acknowledges her company’s effort to learn – and willingness to embrace – its employees’ various working styles. She also acknowledged that, while it’s great that more companies are moving toward this type of management style, it’s also…
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It’s not about where you network, but how

Why do you network? Do you attend networking events to gather as many business cards as you possibly can? Or, do you attend them in hopes of finding key people you really like and want to do business with? Though the first option plays to my naturally competitive nature, I would rather leave a business…
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Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
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