WOMANS HANDS OVER KEYS OF TYPERWRITER

The honor of doing meaningful work

Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an unfulfilling job for so long. Work in communications can span a broad spectrum, and we at Imagine have reflected from time to time how we…
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Group of diverse young volunteers looking at camera, holding card with lettering

The Joy Cart

During this recent surge in the pandemic, a family member was admitted to the hospital through the emergency room at Mayo Clinic in Phoenix. It was busy. Hospital staff didn’t have enough rooms, so they were using a recovery area in order to treat patients who were COVID-19 negative. I overheard a manager encouraging the…
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Trophy hooked by a fishing hook on white background.

Avoiding wolves in the award forest

There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in…
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Management: It actually is rocket science

I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often…
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Five ways owners of small business can stay motivated

Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation…
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You don’t have to be a grammar nerd to spell it right

Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling…
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Imagine Inspirations

Working in a creative industry gives us the unlimited opportunity to explore ideas and strategies for our clients. But we can also fall into a rut and feel uninspired at times, so we asked Imagine team members to share where they go to for inspiration. Answers ran the gamut and were shared on our social…
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Do you understand your company culture?

Company Culture is the personality of your business. Every business has its own unique company culture. Each has different characteristics and patterns of operation that affect the internal processes and external perceptions. A company’s culture affects the feeling and behavior of the organization’s employees more so than its principals, although the principals are ultimately responsible for…
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PSA from your customer: Love your business; don’t devalue your brand

I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites,…
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