Understand what you are worth

One of the toughest things for me to witness as a consultant is someone not fully appreciating his or her genius and what that quality is really worth. We allow our passion to keep us at a level where we are giving away our time to people who are unappreciative and, frankly, not worth it. This…
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You don’t have to tell the whole story every time

Clients have a tendency to want to tell everything about their businesses all at once. I get why they would display this kind of enthusiasm; it’s the reason they started their enterprises in the first place. So trifold brochures become 24-page magazines, and one-minute videos turn into half-hour documentaries. But here’s the thing. When it…
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Risky business

Creative Director Alex Raffi and I have something in common. We’re both Virgos. And it’s been my experience that there are two types of Virgos out there. The ones who live and breathe by the traits associated with this Zodiac sign (organized, reliable, reserved, cautious, list makers) and the ones who don’t. I fall into…
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Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

Virtual Connections

Imagine Communications’ home office is in Nevada. I live in Michigan. Julie lives in Florida. Thousands of miles separate us from our co-workers and one another. It can be a challenge at times, yet we seem to make it work — for ourselves and our clients. A screen shot from a recent team meeting with…
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Inconsistent efforts don’t add up to much

I’ve been going to the gym since I was 14. I’ve been in karate since I was 12. In addition to participating in a litany of other sports and athletic activities over the years, I – as a rule – eat pretty clean and healthy. Yet, I am approximately – and usually – 10 to…
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Ask a question, improve the world

Recently, I received an article clipped from Inc. Magazine paired with a Post-It note reading, “Blog?” My parents are probably my most dedicated blog readers, and, over the years, my dad has clipped several articles from which I might glean inspiration. This particular article is titled, “Want a big idea? Ask better questions.” Its lede…
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Ready to blog? Read this first.

If I had to recommend one marketing piece to a client, it would be to blog – and that scares a lot of people. It may be because they don’t understand what a blog is or are worried they don’t have enough to say. Having a blog, whether for business or personal use, is beneficial…
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How to Pick the Right Agency

How to Pick the Right Agency

If you search the terms “advertising agency” or “marketing firm” and your city, you’re likely to get a few pages of results with no real idea on how to choose the one that’s best for you. I’ve put together a list of steps that may help you navigate the waters and find the company that’s right…
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