No price gouging please

For years I’ve subscribed to an online medical newsletter written by a noted health care professional. You might know his name if I told you. Although he’s a medical doctor, his views are a bit unorthodox, just outside the mainstream, which is one of the reasons I look forward to his thoughts. Sort of like…
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Hiring new employees is kind of like dating

At a recent meeting of the Henderson Libraries Business Book Club, we discussed a fascinating book called “SWAY, the Irresistible Pull of Irrational Behavior,” by Ori and Rom Brafman. Writing in the breezy style of “Freakonomics,” the Brafman brothers shed light on the real reasons we humans often behave in ways that are counterproductive (and…
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Evaluating your marketing firm

As a marketing professional, I’m always under close scrutiny. Operating in a subjective and, many times, seemingly intangible industry, how can I not be? As someone who is on the “frontline” of working together with our firm’s clientele, I’m also the one who needs to showcase our team’s talent, ability and, more importantly, results. For…
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There’s not one time of year for a Warm Fuzzy

Nearly every summer since I was 14, I’ve attended Leadership Camp at Camp Lee Canyon. I started as a participant and moved on to become youth staff, a trainer, an assistant camp director and adult staff. During those years one thing has remained constant – the Warm Fuzzy Board. Long before e-mail, text messages and…
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“We’ll Figure it Out”

My business partner Alex Raffi has a favorite saying: “We’ll figure it out.” He says this when we’re in the middle of a particularly sticky situation; some graphic design challenge or technical compatibility issue that isn’t in the manual. (Confession: We don’t even own a manual.) We’re on a tight deadline, the client is counting…
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How a restaurant could have turned a catastrophe into an opportunity

A couple of weeks ago my colleague, Megan Lane, wrote about businesses that have problems dealing with marketing campaigns that are “too successful.” This week, my wife and I experienced that situation first-hand. One of our favorite local Chinese restaurant chains offered a “2 Entrees for $10” special in honor of its 10th anniversary. When…
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10 ideas to finding opportunities during business downtime

Downtime can be scary. No business wants downtime. Yet, for better or for worse, you’ll likely find yourself facing a slow day, week, or, as many businesses know all too well as of late, month or even year. While you can plan for some business lulls – such as holidays when most of your clients…
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