You know what they say when you assume

One of the simplest ideas behind marketing, to me, is to know your client and their market. Easier said than done, right? Not always. Sometimes, it’s about stepping outside the house you live in on a daily basis and checking out the coat of paint on the exterior for cracks, chips and fading. While scrolling…
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Things aren’t always what they seem

I was tasked to research a company to find out what they were doing marketing-wise. They are perceived to be an upstanding company that others want to align themselves with, and we wanted to know what they were doing to create that perception. After some quick research, it became clear what they were doing. It’s…
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Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

Smile, even when it’s raining

It is common knowledge Disney is famous for its customer service (among other things, of course), which is a reason I, for one, enjoy going to Disneyland. It’s clean and well maintained, and the people are generally happy. Slap on one of the park’s free “happy birthday” buttons, and every cast member in the park…
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‘The right plant in the right place’

As a newbie gardener, I’ve been to a few classes at Star Nursery this past year. Every time I go, the teacher emphasizes the importance of the right plant in the right place. When I first heard the phrase, I didn’t take much note. However, after he repeated it several times, I started to realize…
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Sometimes your job isn’t what you think it is – and that’s OK

The night before Thanksgiving, I stopped by Lee’s Liquor in my second attempt to obtain a six-pack of the beer my father-in-law likes. Considering this was my second attempt – the first being the evening before at Smith’s – to find the beer (Lagunitas’ A Little Sumpin’ Sumpin’ Ale, for inquiring minds), it was the…
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No one is special

A year or so ago, the husband of one of my cousins – a successful businessman who’s mostly retired these days – went on a bit of a rant while my husband and I were visiting. I won’t mention what precipitated the rant (it suffices to say it was an awareness campaign) because it’s a…
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Have you read a great book lately?

For nearly five years, Brian and I facilitated a Business Book Club at the Green Valley Library. Throughout that time, we read nearly 40 books and had many inspired discussions about business and life. We initially started the book club on behalf of a client, but in the end, we gained knowledge, friendships and even…
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Mobilegeddon has come—Why you should care about Google’s latest update

Every year, Google likes to stir the search engine optimization (SEO) pot. Going by the innocent moniker of “update,” Google updates are really more like directives, instructing digital marketing and SEO companies on what their new priorities will be for the next few months. Often, this entails reversing one or more long-standing SEO convictions and…
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