Mobilegeddon has come—Why you should care about Google’s latest update

Every year, Google likes to stir the search engine optimization (SEO) pot. Going by the innocent moniker of “update,” Google updates are really more like directives, instructing digital marketing and SEO companies on what their new priorities will be for the next few months. Often, this entails reversing one or more long-standing SEO convictions and…
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Why I’m voting ‘no’ on Question 3 this November and think you should too: An open letter to my fellow Nevada voters

Nevada’s small businesses are just recovering from the recession, during which many accumulated much debt just to keep the doors open. They did not get a bailout. They’ll be paying down that debt for years to come. And while things are looking up again for businesses in Southern Nevada, many are operating with a very…
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10 lessons from a young professional

On Jan. 4, 2004 I joined the Imagine team as a full-time employee after interning during my last semester of college at UNLV. I can’t believe 10 years have passed. I have learned a lot in the last decade and thought I would share 10 of these lessons here.  1.      Work is work. But where…
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Marketing lessons from World Book Night

“Excuse me, ma’am, can I offer you a free copy of ‘Friday Night Lights’?” The woman recoiled as if I were holding a baby rattler. “No!” she shouted, backing away. And then, by way of mumbled explanation, “I don’t read.” She’s not alone. According to an Associated Press poll, one-quarter of all Americans read no…
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Diversification can save your bacon

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…
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Simple lessons in business from Reality TV

My stomach churns thinking I’m about to admit this: Hello. My name is Amber and I’m a reality TV junkie. (Wait a minute. Our firm posted a video of me chair dancing to Boyz II Men to our Facebook site. What am I ashamed of here?) I LOVE reality TV albeit I claim myself to…
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