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Vintage Marketing: “I’m going to Disneyland!”

imagine2017
Advertising, Celestia Ward, Marketing
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As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…
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My most memorable cup of coffee

imagine2017
Branding, Celestia Ward, Marketing
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Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…
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Vintage marketing: You got chocolate in my peanut butter

imagine2017
Celestia Ward, Commercials We Love, Marketing
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Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…
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Logo legacies: Meatballs and worms in space!

imagine2017
Branding, Celestia Ward, Graphic Design
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Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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WOMANS HANDS OVER KEYS OF TYPERWRITER

The honor of doing meaningful work

imagine2017
Business Tips & Lessons, Celestia Ward, Public Relations
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Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an unfulfilling job for so long. Work in communications can span a broad spectrum, and we at Imagine have reflected from time to time how we…
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Trophy hooked by a fishing hook on white background.

Avoiding wolves in the award forest

imagine2017
Business Tips & Lessons, Celestia Ward, Public Relations
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There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in…
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Podcasts: Still a wild card, but a useful one to have in your deck

imagine2017
Celestia Ward, Podcasts, Public Relations
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The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped…
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Creating our 2020 holiday card: Dissecting the creative process

imagine2017
Celestia Ward, Creativity in Business, Imagine Communications
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Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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