Systematic Change

I had a conversation with my cousin, Michael, recently where he told me about how his company was changing systems to make things more “efficient” (read: cutting costs). We spoke about our respective work ethics and efficiencies. It brought up a chicken vs. egg question: Do people make the systems or do systems make the people?…
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Things Change

I’m in the middle of my annual office cleaning. (I do it once a year whether it needs it or not.) It’s a good way to get ready for the New Year. Today, I’m tackling my business card file (yes, I still save old-fashioned printed cards) and client files (ditto). Fully half of the cards…
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Imagine Communications = a brighter tomorrow

As many of you are already aware, Imagine Marketing of Nevada, Inc. rolled out a new brand and a new DBA as Imagine Communications on July 18. While the new brand means different things to different people, for me it simply means a brighter tomorrow for our already successful company. I truly believe that our…
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Imagine’s name change means seeing my new name on our new business cards (and other things)

“Melissa Biernacinski.” That’s the name on my new navy, orange and white business cards, and I couldn’t be more excited. As you’ve probably heard, Imagine Marketing has officially become Imagine Communications. In honor of the occasion and in true communications company form, our team has been busy updating every branded material in sight – including…
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Making Imagine’s outside match what’s inside

When a business is born (especially of the entrepreneurial kind) a lot of effort is put into finding a name that truly matches the essence and spirit of what that business will offer, as well as a name that will stand the test of time. This is very true for Imagine. The dream for Imagine…
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Change Sucks

It’s too expensive to change. Our customers won’t like that. You’ve been asked to join the group “Change Facebook back!” And my personal favorite: “But we’ve always done it that way.” Whenever something new gets proposed, more often than not, the first reaction is “no.” Instead of figuring out a way to make it work,…
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May I see your photo ID?

“Where are you from?” One of the most frequently asked questions, especially in our area, since relatively few of us are actually “from” here. I think the question is synonymous with the question, “Who are you?” I’ve lived in Southern Nevada for over 20 years, but I still think of myself as a Northern Nevadan.…
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Imagine, new and improved

For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire…
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