The Ryan Reynolds Toon Blast Saga

If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click below to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on…

Well Played, Anheuser-Busch. Well played.

I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…

Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…

Everything I Know, I Learned from Advertising

No Comments
I admit it. I’m an ad geek. All of us at Imagine Marketing are. Some of my earliest memories are of watching TV commercials (60 second black and white) on our old Zenith console. I can still recite the words to the Cracker Jack jingle or sing (off-key) the Rice Krispies song (“I insist that…

Addicted to television ads? I am.

1 Comment
I love television ads, at least most of them. I could even consider myself addicted. Maybe it’s because my earliest memories are of clever ads and jingles that interrupted the old programs precisely on the quarter hour. Perhaps I am the epitome of gullibility. Or maybe I just find them more entertaining than most programs…

Give Credit Where Credit Is Due

No Comments
There are several occasions when I see or hear about an idea or invention and I just sit back in awe and say, “that is freakin’ brilliant.” The concept is usually so good that I literally get the chills, immediately followed by a bit of disappointment caused by the realization that I should have, but…
Menu