The Ryan Reynolds Toon Blast Saga

If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click below to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on…
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Well Played, Anheuser-Busch. Well played.

I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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Oh, I see what you did there. . .

In journalism school, it was pounded into our brains when writing standard newspaper pieces to tailor it to an eighth-grade reading level. I’m not exactly sure where or when the decision was made, but it’s a pretty universally taught ideal. Later, in a screenwriting class, it was steeped into our minds to always speak to…
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Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…
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