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Vintage marketing: You got chocolate in my peanut butter

imagine2017
Celestia Ward, Commercials We Love, Marketing
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Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…
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Are you ready for some football … commercials?!

imagine2017
Advertising, Commercials We Love, Imagine Communications
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Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider…
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The Ryan Reynolds Toon Blast Saga

imagine2017
Advertising, Commercials We Love, Meagan McCall
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If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on an…
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Well Played, Anheuser-Busch. Well played.

imagine2017
Advertising, Commercials We Love, Tiffannie Bond
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I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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