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Moving Language into the Future

November 17, 2021
imagine2017
Amanda Farrar, Communication, Copywriting
Amanda Farrar, Blog, Communication, Copywr, old phrases
As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright abusive such as “Spare the rod and spoil the child” or “In a coon’s age” have become relevant only to trivia games (the expression “in…
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Writing content is not an act, it’s a lifestyle

April 19, 2021
imagine2017
Alex Raffi, Copywriting, Marketing
Blog
Humility is a good value for a content developer. If you don’t have a curiosity about people, whatever empathy you claim will be false and probably devolve into some arrogant claims that will be immediately seen as an attempt to manipulate or insult the consumer’s intellect. But genuine empathy is rooted in humility and the…
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