Picture of a smiling Alex Raffi with a blue and yellow border.

What I’ve learned from those who claim to be uncreative

I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we…
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WWTLD: What Would Ted Lasso Do?

It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being…
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Creating our 2020 holiday card: Dissecting the creative process

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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