Creative maturity: managing your ego

Much of our lives are spent analyzing things like the environment, politics, society, economics, art, parenting, crime, war, religion, etc. The list could go on forever. But one vital thing we tend to forget to do is to acknowledge our own ego amidst our day-to-day lives. It is our ego that motivates most of our…
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“We’ll Figure it Out”

My business partner Alex Raffi has a favorite saying: “We’ll figure it out.” He says this when we’re in the middle of a particularly sticky situation; some graphic design challenge or technical compatibility issue that isn’t in the manual. (Confession: We don’t even own a manual.) We’re on a tight deadline, the client is counting…
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Holism vs. Atomism

Holism and Atomism are two totally opposing philosophies on how to view and consider the whole – be it economy, society, ecosystem, business or pretty much any system. An atomist believes the whole is best served by breaking it down or analyzing its separate parts and the relationship between those parts, and the holist believes…
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Creative brainstorming best when efficient

Imagine Marketing is an idea factory. And like any factory, the key to success is efficiency. Although the creative process can seemingly take a considerable amount of time to go through, rushing it could eradicate the quality of an idea we develop for a client. However, just like any service provider in their line of…
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GAINING EXPOSURE: Making the most of your workshops and speaking gigs

Dare I say that there is an upside to the economic downturn? Yes. Any professional out ‘n’ about knows there is a new information sharing environment that exists as a result of the new economy. Professional development seminars, industry-specific discussion panels, mixers, luncheons – the list goes on. There is an overabundance of information for…
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