From our ImagiNATION Archives » Imagine Communications

Creative thoughts by Imagine's Partner and Creative Director, Alex Raffi.

Being different

March 3, 2015

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Everyone thinks the key to success is finding a way to stand out. “How can I be different from the rest?” If you base your image on being “different,” you are defined and bound by opposition to mainstream ideals, or perceived mainstream ideals. If you build your perception based on the values of others, there…

Check out this blog written by Imagine's Managing Partner, Brian Rouff.

Making money on social media

February 3, 2015

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Brian Rouff, From our ImagiNATION, Social Media

A client asked me recently, “How do I monetize social media?” The short (and truthful) answer is, you can’t. At least not in the sense of using it as a delivery vehicle for ads disguised as posts. That’s the fastest way to lose followers and friends. People, after all, are inundated with sales messages everywhere…

Lessons Learned: Sales

January 26, 2015

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Brian Rouff, From our ImagiNATION, Lessons Learned, Sales

Brian Rouff, everyone is an owner, Lessons Learned, sales, Sales tips

Years ago (funny how most of my stories start with that phrase), I sold radio advertising — not exactly a slam dunk because of the intangible nature of the product. In those days, I specialized in retail accounts and did a lot of cold calling. One encounter in a new health food store taught me…

A lesson in being aware

January 5, 2015

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Alex Raffi, From our ImagiNATION, Lessons Learned

I remember playing in the dirt as a child and suddenly having a deep moment of clarity. Something triggered it – maybe the warmth of the sun on the back of my neck as it peeked behind a cloud. It woke me up. To this day, I can remember that feeling. I can see and…

Taking a break

December 22, 2014

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Brian Rouff, Creativity in Business, From our ImagiNATION

According to a recent report in Forbes magazine, the United States is the only advanced country that does not require employers to provide paid vacation time. Almost one in four Americans don’t receive any paid vacation or paid holidays, trailing far behind most of the world’s rich nations. Meanwhile, workers in Brazil lead the pack…

Being different

Lessons Learned: Sales

A lesson in being aware

Taking a break

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