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A woman poses next to blue-green arches

Have you ever seen the turquoise arches and craved a hamburger?

imagine2017
Amanda Farrar, Branding, Graphic Design
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My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Logo legacies: Meatballs and worms in space!

imagine2017
Branding, Celestia Ward, Graphic Design
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Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Imagine Celebrates 20 years of Ideas and Solutions!

imagine2017
Advertising, Blogging, Business, customer service, Graphic Design, Imagine Communications, Marketing, Photography, Public Relations, , Websites
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Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for…
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Resolution Matters: What is DPI and why do I need to know?

imagine2017
Graphic Design, Meagan McCall, Photography
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Picture this: you’ve been looking at the numbers for your company and feel like you could benefit from some advertising. There’s a photo on your website you’ve always liked and know that you definitely want it in this ad. So, you come up with a market to target, buy a full-page space in a magazine,…
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