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Have you ever seen the turquoise arches and craved a hamburger?

imagine2017
Amanda Farrar, Branding, Graphic Design
Blog, Golden Arches, graphic design, Logos, McDonald’s, rebrand, redesign, Sedona
My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Logo legacies: Meatballs and worms in space!

imagine2017
Branding, Celestia Ward, Graphic Design
Blog, branding, Celestia Ward, design, graphic design, Logo legacies, Logos, Meatball, NASA, Star Trek, Worm
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Imagine Celebrates 20 years of Ideas and Solutions!

imagine2017
Advertising, Blogging, Business, customer service, Graphic Design, Imagine Communications, Marketing, Photography, Public Relations, , Websites
Alex Raffi, Audio and Visual for Presentations, Blog, Blogs & Ghostwriting, Book Publishing, Brand Development & Management, Brian Rouff, D.J. Allen, graphic design, Henderson Business Resource Center, marketing, Newsletters, Online Marketing / Advertising, Photography­­ & Videography, Public Relations / Media Relations, , Website Design & Development
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for…
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Resolution Matters: What is DPI and why do I need to know?

imagine2017
Graphic Design, Meagan McCall, Photography
Blog, graphic design, Meagan McCall, Photo Resolution, photography, Pixels Per Inch, PPI, Print Advertising
Picture this: you’ve been looking at the numbers for your company and feel like you could benefit from some advertising. There’s a photo on your website you’ve always liked and know that you definitely want it in this ad. So, you come up with a market to target, buy a full-page space in a magazine,…
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