SXSW Takeaways

A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the…
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Understand what you are worth

One of the toughest things for me to witness as a consultant is someone not fully appreciating his or her genius and what that quality is really worth. We allow our passion to keep us at a level where we are giving away our time to people who are unappreciative and, frankly, not worth it. This…
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Mobilegeddon has come—Why you should care about Google’s latest update

Every year, Google likes to stir the search engine optimization (SEO) pot. Going by the innocent moniker of “update,” Google updates are really more like directives, instructing digital marketing and SEO companies on what their new priorities will be for the next few months. Often, this entails reversing one or more long-standing SEO convictions and…
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