The Reset (not to be confused with “The Reflex”)

For the last few years, Imagine has closed down from Christmas through New Year’s Day. If a client or media outlet needs help or information, anyone they need is pretty easy to reach. But for the most part, employees are home with their friends and families. It’s a reset. I think there’s value in an…
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Our Favorite . . . Holiday Traditions

We asked the Imagine team what their favorite holiday traditions were and here are the responses. What are your favorite traditions? Share with us on Facebook! ——————————————————— “’A Christmas Story’ marathon.” – Brian “Every Christmas Eve, my sister and I sleep at my parents’ house, stay up late and wrap presents and drink cocoa while…
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Selling ain’t what it used to be

Selling ain’t what it used to be

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…
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Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…
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Imagine Integrity

Imagine this scenario: a potential new client calls and wants to hire your company. Great, right? Who couldn’t use the new business? Now imagine this: the potential new client is a kind-of-sort-of-maybe competitor of one of your current, longtime clients. What do you do? Do you take on the new business, or do you pass?…
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Michigan State Spartans Footbal

You are the program

This phrase hangs above the walkway onto the football field at Spartan Stadium in East Lansing, Mich. I saw it in a picture back in September and it’s stuck with me ever since. You see, it’s about so much more than football. The successful program isn’t built on one person’s talent. It’s built on the…
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