May I see your photo ID?

“Where are you from?” One of the most frequently asked questions, especially in our area, since relatively few of us are actually “from” here. I think the question is synonymous with the question, “Who are you?” I’ve lived in Southern Nevada for over 20 years, but I still think of myself as a Northern Nevadan.…
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Imagine, new and improved

For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire…
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Farewell, “sweetheart”

In two short weeks, our own Amber Stidham will officially join a team of professionals to help launch one of the most highly anticipated, cutting-edge performing arts center in the United States, The Smith Center. As our team prepares to say good-bye to our resident “long timer,” I can’t help but take a few moments…
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Any Last Requests?

If you haven’t heard the news by now, here it is: April 26 will be my last day at Imagine. If you know me, you know I’m not one to dwell on what could have been, but what could be. I’m a person who is focused on exploring new opportunities and once focused, I’m the…
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A good work environment starts at the top.

Earn the respect of your staff by employing some simple workplace strategies. The following are thoughts for business leaders to consider in their own work environments. #1 Protect your people. Your people need to feel (and know) that you have their back. Understanding that the ultimate goal is to create an efficient and profitable work…
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Evaluating your marketing firm

As a marketing professional, I’m always under close scrutiny. Operating in a subjective and, many times, seemingly intangible industry, how can I not be? As someone who is on the “frontline” of working together with our firm’s clientele, I’m also the one who needs to showcase our team’s talent, ability and, more importantly, results. For…
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Book offers insight as to why businesses succeed, fail

I’m currently reading the book “Broken Windows, Broken Business” – a business book based on the Broken Windows theory, which argues that that major crime in urban areas can be curbed by quickly fixing minor problems such as broken windows. In short, the book relates the theory to business and says that “broken windows” of…
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There’s not one time of year for a Warm Fuzzy

Nearly every summer since I was 14, I’ve attended Leadership Camp at Camp Lee Canyon. I started as a participant and moved on to become youth staff, a trainer, an assistant camp director and adult staff. During those years one thing has remained constant – the Warm Fuzzy Board. Long before e-mail, text messages and…
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Closing out 2010: 10 tips for the everyday business pro

Although my profession allows me to encounter the everyday occurrences to highly complex situations on a daily basis, I still see trends in the marketing-communications arena that my clients have challenges in dealing with. Below is my 2010 list of the top 10 most frequently asked questions I receive or situations I see clients faced…
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It’s the experience that counts

Recently I took a trip to Disneyland with my boyfriend, Adam, and his 12-year-old daughter, Niki. At what seemed like every shop we stopped in during our amusement park visit, Niki would ask for two quarters and a penny. You may ask yourself, why the 51 cents? (We all know spare change doesn’t even allow…
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