Diversification can save your bacon

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…
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“Are you ready for the pain?”

The fourth grade was no treat for me. I was a skinny kid then (hard to believe looking at me now), debilitatingly shy (again, hard to believe) and a constant daydreamer (which placed me on the low end of average when it came to academics). Compounded by the fact that I was new to Good…
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20 Lessons from the Past 10 Years [10th Anniv. Special Edition]

There are a lot of things we have learned over the past 10 years. If you don’t mind, we would like to use this platform of the 10th anniversary celebration of Imagine to share 20 of those lessons: Stay patient, stay humble. “Cash” and “flow” are the two most important words in business. Tragedy plus…
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42 [10th Anniv. Special Edition]

Imagine marketing is a place I have dedicated myself to for the last 10 years. Collectively, we have always thought of and treated Imagine as more than just a place to work. We put into our company what we put into life. I’m proud of what we, as a team, have accomplished over the years…
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Dress for success [10th Anniv. Special Edition]

“Dress for success” is an often used phrase that has been repeated over and over by professional for years. To help carry-out Imagine Marketing’s 10th anniversary blog series and 10 years of success, I’d like to offer my own personal 10 style-tips to help other male professionals “dress for success,” in this case, from toe-to-head.…
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Changing Lanes: From student to professional [10th Anniv. Special Edition]

Seven years ago I was just like any other soon-to-be college graduate: scared and desperately in need of a job. I had no idea that my interview for an intern position at Imagine Marketing the summer of 2003 would lead to more than just a job – it would become my career and a lifestyle…
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Where’d All the Good People Go? [10th Anniv. Special Edition]

In reflecting over the past years leading up to the 10th Year Anniversary of Imagine Marketing, I thought of the one thing I enjoy most about this place. It is all essentially summed up by one element … the people. It’s no secret by now that I’m a big music guy. It is one of…
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“Imagine.” I mean, that’s John Lennon, right? [10th Anniv. Special Edition]

I moved to Nevada from Kalamazoo, Michigan in October of 2007. While in Michigan, I had worked at the same job for 20 years – as the office manager for one of the largest academic departments at a major Michigan university. Although the College of Business was big, our staff functioned like a family. Between…
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