When everyone plays their part, magic happens [10th Anniv. Special Edition]

I’ve been wondering for a while now about what I would write for my 10th anniversary blog. I’d been given broad topic suggestions and ideas, but, for whatever reason, the “right” story relating to Imagine Marketing just wasn’t coming to me. Writer’s block’s a [enter suitable word for print here] when you’re on a deadline.…
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It sounds like you need a mom. [10th Anniv. Special Edition]

It was a dark and stormy night. Well, okay, it was a dark and stormy day, a few days into 2005, when I first stepped into the offices of Imagine Marketing. I didn’t know what I was getting into when I saw the ad in the Boulder City News – very nicely done, by the…
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Having the “Right People” [10th Anniv. Special Edition]

It’s often been said by human resource and business experts that “People are our most valuable resource.” It should be restated to read, “Having the right people doing the right jobs is our most valuable resource.” One of my favorite business books, “Good to Great,” authored by Jim Collins talks about having the right people…
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The Intangibles [10th Anniv. Special Edition]

I admit, I’m not a huge fan of comics. Perhaps it’s the realist in me that finds them unbelievable. However, that doesn’t mean I don’t like the idea of superheroes. As a society, we need superheroes – people we can believe in and trust to do the right thing, who go above and beyond, who…
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Thou shalt blog.

I’m not a religious person. In fact, I always joke that when I die and I’m reborn to this earth I’ll be Jewish. Of course, if I’m reborn that’s because I had spent my current life studying reincarnation and hoping the Hindu community would accept me as one of their newcomers. All joking aside, I…
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A Tale of Two Novembers

Last November, things started getting scary around here. Clients began putting us on “hiatus.” A few closed up shop altogether. The word on the street was that businesses were responding to the economic meltdown with massive layoffs. As grim as the news was, the uncertainty made it worse. And we couldn’t do much about it…
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Follow the leader or follow the rules?

Lately I have tried to be more aware of what’s going on around me, especially when on the road. Which leads me (albeit ambiguously) to the question, do we need to only be conscious of life’s rules and try to live by them, or do we need to be proactive in following those rules? The…
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The Good, The Bad, The Ugly

Perception of ourselves and others is as powerful as it is delicate. It is governed by the information that is presented. Everyone processes things in different ways. Marketing is the delivery of information in a way that everyone will understand and empathize with. A few weeks ago, there was a day I too learned that…
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