If It Fits…

I had a few opportunities lately to observe how things fit—primarily with elderly women driving really big cars, and not being comfortable with where they are on the roadway. But it got me to thinking about how we fit into our world, or how we want the world to fit us. Most of our internal…
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“More White Space”

Here at Imagine Marketing, we like to think we’re a different kind of marketing firm. I know everyone says that, but we back it up every day. What makes us different? Our attitude, for one. Even in these challenging times, you’d be hard-pressed to find even a hint of negativity among our team members. We…
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Flexibility in times of change

I think it’s human nature to resist change. How many times have you actually heard someone say, “I love change?” The word “change” has been thrown around so loosely in the last year I don’t know how anyone hasn’t thought about it. This is something I have been reflecting on a lot lately. It’s one…
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Reinvention: Consistency is key

Britney Spears has done it. Madonna is known for it. Jennifer Grey (famous for the movies “Dirty Dancing” and “Ferris Bueller’s Day Off”) should have never done it. I am talking about reinvention, something that is part of life even if you’re not a movie star or pop princess. For both businesses and individuals, not…
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A Tale of Two Burger Joints

Anyone here at the office will tell you how much I love cheeseburgers. They are nature’s perfect meal, with all of the basic food groups in one convenient package: fat, grease, ketchup, flavor. While I’m always in search of the greatest cheeseburger in the world, I do have about half-a-dozen go-to places that never let…
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