Inconsistent efforts don’t add up to much

I’ve been going to the gym since I was 14. I’ve been in karate since I was 12. In addition to participating in a litany of other sports and athletic activities over the years, I – as a rule – eat pretty clean and healthy. Yet, I am approximately – and usually – 10 to…
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How much does this all cost?

“How much does this all cost?” That’s one of the most frequently asked questions in a potential client meeting or casual conversation about what we do. And the answer is almost always the same. “As much as you can afford to spend.” You see, there is no magic number on how much to spend on…
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When you have a great team, everyone’s ‘the best’

Recently, one of our team members got a great compliment from a client. Essentially, the client suggested that this team member “makes” Imagine. While very cool, it’s worth noting that most of the client’s contact with Imagine is via this team member. Which brought me to a few thoughts: 1. We have had many clients,…
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Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
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