Know your audience

Each year for the past few years, our company has submitted one or two things for a particular industry organization’s awards ceremony. Each year the award submissions are judged by a different branch of the organization. (So one year we could be judged by the Hawaii branch, the next by Philadelphia, and so on.) While…

How much does this all cost?

“How much does this all cost?” That’s one of the most frequently asked questions in a potential client meeting or casual conversation about what we do. And the answer is almost always the same. “As much as you can afford to spend.” You see, there is no magic number on how much to spend on…

When selecting a service provider, think about what matters most

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Here at Imagine Communications, we’re a little quirky. Nary a day goes by when there isn’t some sort of mischief going on, and Nerf guns, music, chalk and chit-chat are regular staples in our office. On non-meeting days, we dress casually. On Fridays, many of us take an hour break for a personal training session…

When you have a great team, everyone’s ‘the best’

Recently, one of our team members got a great compliment from a client. Essentially, the client suggested that this team member “makes” Imagine. While very cool, it’s worth noting that most of the client’s contact with Imagine is via this team member. Which brought me to a few thoughts: 1. We have had many clients,…

Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
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